Head of Demand Generation
About the role Radar is the global leader in geolocation, with geofencing SDKs, maps APIs, and AI-enabled solutions for marketing, fraud, and operations teams.We're looking for a Head of Demand Generation to build and own Radar's pipeline engine from the ground up. You'll define how we generate, capture, and convert demand across channels, turning data into predictable, scalable growth. Marketing at Radar isn't a support function; it's a core growth driver. You'll own pipeline and revenue outcomes, and directly shape how we scale toward $100M ARR.You'll report to our VP of Marketing and be based out of our Flatiron (NYC) HQ. We're in‐office Monday–Thursday, with flexibility to work remotely on Fridays.What you'll do Own Radar's demand engine end‐to‐end, driving pipeline and revenueBuild and scale an enterprise ABM motion with Sales, focused on high‐value accountsLaunch, test, and iterate across paid, SEO/AEO, webinars, lifecycle, and outboundTurn outbound and events into scalable, repeatable growth channelsOwn measurement and attribution; tie every initiative back to pipeline and revenueContinuously improve funnel conversion from lead → opportunity → customerPartner with Sales and GTM Ops on targeting, account prioritization, and pipeline goalsDrive land‐and‐expand by increasing engagement within existing enterprise accountsOwn channel mix and budget; manage agencies and partners as neededUse AI to move faster, run more experiments, and improve performanceWho you are 5–10+ years in demand generation or growth within B2B SaaSProven track record of building and scaling pipeline in a sales‐led environmentDeep across core channels: paid, SEO/AEO, content, webinars, lifecycle, and ABMStrong analytical operator; use data to drive decisions, attribution, and performanceExperience owning budgets, managing agencies, and partnering closely with Sales and GTM in sales‐led motion, self‐serve or developer‐led plusStrong grasp of modern marketing tools, attribution, and performance measurementWho you'll work with Brandon Penn, VP of MarketingAudrey Na, VP of DesignCiarán Ennis, Director of GTM OperationsConnor Rapp, Senior Sales Development ManagerOur Marketing, Sales, and Customer Success teamsWhat we offer Competitive salaryMeaningful stock options in a fast‐growing company401(k) plan with 4% matchNew HQ in Flatiron, NYCTop‐notch equipmentCatered lunchesUnlimited PTOHealth, dental, and vision insurance with 100% coverage for employees12 weeks of paid parental leaveCommuter and fitness benefitsWe'll share full details of our benefits package at the offer stage. Benefits may vary by location.Radar is an equal opportunity employer and does not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, or any other characteristic protected by law.#J-18808-Ljbffr