Martech - Customer Data Platform
Key Responsibilities
Summary:
Support CDP (Customer Data Platform) as part of the Personalization Program covering platform configuration, audience/segmentation build, journey/orchestration support, integrations, enhancements, and ongoing production support. This is a broad CDP role, not limited to integration work; it includes building and maintaining segments, campaigns/journeys, governance and suppression logic, and troubleshooting issues across the platform end-to-end.
Responsibilities:
- Configure and maintain CDP data models, audience/segment definitions, and identity resolution.
- Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy access patterns)
- Design and maintain event streaming integration using AWS MSK (Kafka), including external publishing.
- Build, configure, and maintain destination connectors to Adobe Campaign Classic (email), Airship (push), and Infobip (SMS)
- Build and support journeys/orchestration logic, including governance and suppression across overlapping member experiences
- Support integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach) consuming CDP-supplied segmentation
- Build ingestion pipelines for engagement feedback loops (delivery/engagement events flowing back into Databricks)
- Scope and deliver platform enhancements as new use cases, channels, audiences, or business requirements emerge
- Partner with product/marketing stakeholders to translate business requirements into CDP configuration and logic
- Triage, troubleshoot, and resolve platform issues raised by business/marketing stakeholders (e.g., segment/audience errors, sync failures, journey/campaign delivery issues, data discrepancies)
- Perform root-cause analysis on production issues and implement fixes or workarounds
- Monitor platform health (sync jobs, journey runs, data freshness, audience counts) and proactively flag/address problems
- Maintain documentation for platform configuration, data flows, API contracts, and known issues/resolutions
- Participate in vendor working sessions to define technical requirements and surface product gaps
Required Skills:
- 5+ years working directly in/on a CDP or similar MarTech data platform (configuration, activation, and support)
- Hands-on experience with audience/segment building, identity resolution, and journey/orchestration tooling
- Strong Databricks and Delta Lake experience (Unity Catalog, data-sharing connectivity)AWS experience, particularly MSK/Kafka.
- REST API integration experience with marketing execution platforms (ESP, push, SMS providers)
Adobe Campaign Classic experience - hands-on with workflows, campaign/journey setup, and API-based integrationAPI-first, composable architecture / connector-based integration experienceExperience implementing/maintaining a CDP Web SDK or similar client-side event tracking SDK (JavaScript) for behavioral/event data capture
Strong troubleshooting and root-cause analysis skills; comfortable being a hands-on point of contact for business-reported issues
Strong technical documentation skills
Preferred Skills:
- Experience with Airship or Infobip specifically
- Experience with Optimizely or similar experimentation/feature-flagging platforms
- Retail or membership industry experienceExperience supporting a live/production CDP platform end-to-end (not just implementation)