Martech - Customer Data Platform

Key ResponsibilitiesSummarySupport CDP (Customer Data Platform) as part of the Personalization Program covering platform configuration, audience/segmentation build, journey/orchestration support, integrations, enhancements, and ongoing production support. This is a broad CDP role, not limited to integration work; it includes building and maintaining segments, campaigns/journeys, governance and suppression logic, and troubleshooting issues across the platform end-to-end.Responsibilities Configure and maintain CDP data models, audience/segment definitions, and identity resolution.Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy access patterns)Design and maintain event streaming integration using AWS MSK (Kafka), including external publishing.Build, configure, and maintain destination connectors to Adobe Campaign Classic (email), Airship (push), and Infobip (SMS)Build and support journeys/orchestration logic, including governance and suppression across overlapping member experiencesSupport integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach) consuming CDP-supplied segmentationBuild ingestion pipelines for engagement feedback loops (delivery/engagement events flowing back into Databricks)Scope and deliver platform enhancements as new use cases, channels, audiences, or business requirements emergePartner with product/marketing stakeholders to translate business requirements into CDP configuration and logicTriage, troubleshoot, and resolve platform issues raised by business/marketing stakeholders (e.g., segment/audience errors, sync failures, journey/campaign delivery issues, data discrepancies)Perform root-cause analysis on production issues and implement fixes or workaroundsMonitor platform health (sync jobs, journey runs, data freshness, audience counts) and proactively flag/address problemsMaintain documentation for platform configuration, data flows, API contracts, and known issues/resolutionsParticipate in vendor working sessions to define technical requirements and surface product gapsRequired Skills5+ years working directly in/on a CDP or similar MarTech data platform (configuration, activation, and support)Hands-on experience with audience/segment building, identity resolution, and journey/orchestration toolingStrong Databricks and Delta Lake experience (Unity Catalog, data-sharing connectivity)AWS experience, particularly MSK/Kafka.REST API integration experience with marketing execution platforms (ESP, push, SMS providers)Adobe Campaign Classic experience - hands-on with workflows, campaign/journey setup, and API-based integrationAPI-first, composable architecture / connector-based integration experienceExperience implementing/maintaining a CDP Web SDK or similar client-side event tracking SDK (JavaScript) for behavioral/event data captureStrong troubleshooting and root-cause analysis skills; comfortable being a hands-on point of contact for business-reported issuesStrong technical documentation skillsPreferred SkillsExperience with Airship or Infobip specificallyExperience with Optimizely or similar experimentation/feature-flagging platformsRetail or membership industry experienceExperience supporting a live/production CDP platform end-to-end (not just implementation)