Web Content Designer

Job title: Web Content Designer Loctation: Hartford, Connecticut 06103 Duration: 12+Months Job Description: Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content Aligning content with business goals, stakeholder objectives, and user needs Inventorying and auditing of content on a local or enterprise level Copywriting – a high proficiency in writing for real people and motivating them to action Conducting in-depth research on industry-related topics to develop original content and optimize current content Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns Editing content and proofreading material for errors and inconsistencies