Content Marketer

We are seeking a Content Marketer who is a strategic storyteller responsible for planning, creating, and distributing valuable, relevant content to attract and engage a target audience. Unlike traditional advertising, content marketing focuses on building long-term relationships by providing helpful information that drives profitable customer action. You will be working across multiple brands across a portfolio of companies.Core ResponsibilitiesContent Planning: Developing multi-channel content that aligns with business goals and the buyer's journey. This includes managing an editorial calendar to ensure a consistent publishing cadence.Content Creation: Writing and producing high-quality assets such as videos, video shorts, blog posts, white papers, case studies, social media updates, email newsletters, and video scripts.Distribution & Promotion: Managing content across various platforms, including company websites, social media accounts, and email marketing tools like Mailchimp.Performance Analysis: Using tools like Google Analytics to track key metrics—such as traffic, engagement, and conversion rates—to measure ROI and refine future strategies.Collaboration: Working closely with cross-functional teams, including designers, product marketers, and sales professionals, to ensure brand consistency.Key Skills & RequirementsWriting & Editing: Exceptional storytelling skills and the ability to adapt tone and voice for different audiences and mediums.Technical Proficiency: Hands-on experience with WordPress, social media management platforms, and SEO tools, along with Adobe Creative Suite and Adobe Premiere Pro video editing software.Analytical Thinking: Ability to interpret complex data and translate insights into actionable marketing tactics.Project Management: Strong organizational skills to manage multiple deadlines and coordinate with internal/external contributors.​Qualifications:Previous experience in marketing, journalism, video editing or other related fieldsFamiliarity with quantitative and qualitative data collectionStrong analytical and critical thinking skillsStrong communication and presentation skillsAbility to work well in teams