Director?GEO?Strategy & Operations, CNN Digital Products & Services

Director Of Geo Strategy & OperationsWelcome to Warner Bros. Discovery the stuff dreams are made of.When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's nextFrom brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.To see what it's like to work at CNN, follow @WBDLife on Instagram and X!We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.Your New Role The Director of GEO Strategy & Operations leads CNN's strategy for generative and evolving discovery platforms. This role defines how CNN competes across evolving landscapes, AI-driven answer engines, and video-first ecosystems, ensuring technical readiness, measurement clarity, and strategic alignment across teams.This is a platform strategy and operations leadership role responsible for how CNN is discovered across emerging and hybrid search environments.Your Role Accountabilities GEO Strategy & Platform DirectionDefine CNN's overarching GEO strategy across:Traditional search enginesGenerative AI platformsHybrid search experiencesVideo-driven search ecosystems (YouTube, TikTok)Translate platform evolution into strategic implications for CNNEstablish priorities and explicit tradeoffs across discovery surfacesTechnical Readiness & Systems OversightOversee technical GEO readiness in partnership with Engineering and ProductDefine requirements for schema, metadata systems, indexing readiness, and platform complianceEnsure CNN is positioned competitively in AI citation and emerging ranking systemsOversee Technical GEO contractor workMeasurement & Impact FrameworkDefine how GEO impact is measured across platformsDevelop frameworks for:AI citation trackingPlatform inclusion analysisVisibility benchmarkingCross-platform topline audience contributionPartner with Data & Insights to formalize dashboards and performance readoutsCross-Functional Partnership & GovernanceServe as the primary GEO partner to:Editorial leadershipProduct & EngineeringDistribution StrategyPartnerships teamsBalance internal priorities with external platform requirementsRepresent CNN's discoverability strategy in partnership discussionsOperational DisciplineEstablish cadence for GEO monitoring and platform sensingEnsure action-oriented insight delivery (daily/weekly/monthly)Prioritize high-leverage initiatives over diffuse supportMaintain clear definitions of done and measurable outcomesQualifications & Experience10+ years in technical search, platform strategy, digital product, or discovery-focused roles, with demonstrated evolution beyond traditional SEOExperience leading cross-functional initiatives spanning Editorial, Product, Engineering, and DistributionProven track record developing platform strategies in fast-changing ecosystems (search, AI, video, social, or adjacent discovery environments)Experience building or overseeing technical optimization programs (schema, indexing, metadata systems, content structuring)Deep understanding of Traditional search ranking systems, generative AI discovery models and answer engines, hybrid search experiences, Video-first search ecosystems (YouTube, TikTok), Working knowledge of: Structured data/schema implementation, Indexing and crawl systems, Core web performance metrics, AI citation and inclusion dynamicsStrong analytical orientation; able to define measurement frameworks and interpret complex performance signalsComfortable working with data platforms, dashboards, experimentation frameworks, and visibility benchmarking toolsDemonstrated ability to translate platform evolution into organizational strategyExperience defining priorities and tradeoffs under resource constraintsStrong governance instincts able to set cadence, definitions of done, and accountability structuresProven ability to reduce diffuse activity and focus teams on high-leverage workExecutive presence; able to communicate platform shifts clearly and crediblyComfortable representing the organization in external platform or partnership conversationsAbility to balance external platform requirements with internal editorial and business prioritiesExperience serving as connective tissue across technical and editorial stakeholdersHow We Get Things DoneThis last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.Championing Inclusion at WBDWarner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $147,000.00 - $273,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.