Partner Marketing Specialist

About UsTractionAg helps farmers gain traction by simplifying the business of farming through intuitive, cloud-based software. We partner closely with ag-retailers, cooperatives, and distributors to extend our impact across the ag value chain, and we’re looking for a Partner Marketing Specialist to help bring those partnerships to life.Role OverviewThis is a hands-on partner marketing role focused on executing co-marketing campaigns, enabling partners with the right content, and showing up in-market. You’ll work across Marketing and Partnerships to bring our partner strategy to life at events, trade shows, and in the field.What You’ll DoExecute co-branded campaigns with ag retail and channel partnersTurn partner strategy into clear, effective marketing executionBuild and maintain partner enablement content (collateral, decks, training materials)Plan and run webinars, trade shows, and partner events, including on-site executionOwn booth logistics: setup, swag, signage, and teardownTrack performance: campaign engagement, event ROI, and partner-sourced pipelineAct as the day-to-day connector between Marketing and PartnershipsTravel Expectations (Important)This role requires frequent travel (20–30%), with heavier travel during peak seasons. You’ll be on-site at trade shows, partner events, and in-market activations, not just planning them.You’ll Be Great at This If YouUnderstand ag retailers, co-ops, or distributors (or can learn quickly)Are highly organized and can juggle multiple moving piecesLike blending creative work with execution and logisticsAre comfortable working with external partners and internal teamsActually enjoy being on the road and executing events in personWhat Success Looks LikeConsistent partner-driven pipeline from co-marketing effortsPartners feel enabled and aligned with TractionAg messagingEvents are well-run, on-brand, and worth the investmentClear, actionable reporting on what’s workingWhat We’re Looking For3+ years in B2B, partner, or field/event marketingExperience supporting trade shows or live events (booth management a plus)Strong communication and organizational skillsProven ability to travel regularly (20–30%) and be on-site for multi-day eventsAg, ag-retail, or SaaS experience is a plusWhat We OfferRemote-first environmentFlexible scheduleHealth, dental, vision, and life insurance401(k) with company matchUnlimited PTO + paid holidays