Marketing Manager - Manufacturing

Based in Wisconsin, we are a Position OverviewWe are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will have a strong background in content marketing, digital marketing strategies, and campaign management, with a focus on both B2B and industrial sectors.Key ResponsibilitiesDevelop and implement comprehensive marketing strategies to increase brand visibility and engagement.Oversee content marketing efforts, including blog posts, whitepapers, and promotional materials.Manage SEO strategies to improve website rankings and drive organic traffic.Lead social media marketing campaigns across various platforms, including LinkedIn and Facebook.Analyze marketing performance metrics and adjust strategies to optimize ROI.Coordinate email marketing campaigns and maintain customer engagement through newsletters and bulletins.Conduct market research to identify trends, customer needs, and competitive landscape.Manage public relations efforts to enhance brand reputation and awareness.Plan and execute advertising campaigns across various channels.Collaborate with cross-functional teams to ensure alignment on marketing objectives and project management.QualificationsBachelor's degree in Marketing, Business Administration, or a related field.Minimum of 5 years of experience in marketing, preferably in industrial consumables or B2B sectors.Strong knowledge of content marketing, SEO, social media marketing, and analytics.Proficiency in marketing tools such as Google Ads, MailChimp, HubSpot, and Zoho.Experience with design software such as Adobe Photoshop and Illustrator, as well as Canva.Demonstrated ability to manage multiple projects and campaigns simultaneously.Excellent communication and interpersonal skills.Proven track record of successful campaign management and customer engagement strategies.