Web Content Specialist

Location: Hybrid – Taunton, MADepartment: MarketingEmployment Type: Full-TimeReports To: Marketing DirectorAbout Redemption PlusAt Redemption Plus, we're not just a prize supplier — we're Architects of Fun.Since 1996, we've partnered with family entertainment centers, arcades, cinemas, and entertainment venues across the country to create unforgettable guest experiences through innovative prizes, merchandising expertise, and industry-leading support.As a growing company, we're investing heavily in our digital presence and ecommerce experience. From content and search visibility to customer experience and conversion optimization, we're building a modern digital ecosystem that helps customers discover, engage with, and purchase from Redemption Plus more effectively than ever before.At the heart of Redemption Plus is a team of curious, accountable, and driven individuals who care deeply about delivering excellent work and creating meaningful impact.We Live By Three Core ValuesCustomer Obsession – We anticipate needs and create exceptional experiences.Accountability – We own outcomes, not just activity.Hustle – We act with urgency, energy, and excellence.About The RoleThe Web Content Specialist plays a critical role in maintaining and optimizing Redemption Plus's digital experience.This position sits at the intersection of content, ecommerce, SEO, analytics, and technology. You'll help ensure our website is accurate, engaging, easy to navigate, and positioned to perform in today's evolving search landscape.This role is ideal for someone who enjoys balancing creativity with technical execution. One day you may be optimizing content for search visibility, and the next you may be auditing product data, configuring analytics events, or leveraging AI tools to improve efficiency and scale content production.You'll work closely with Marketing, IT, Product Solutions, Sales, and external technology partners to help drive traffic, improve conversion rates, and support the ongoing growth of our digital platform.What You'll DoContent & Ecommerce ManagementMaintain and optimize product information, digital assets, and content across PIM and CMS platformsEnsure product descriptions, metadata, imagery, and category structures remain accurate and consistentSupport ongoing website content updates and new product launchesAssist with digital merchandising and content organization initiativesSEO & Content OptimizationCreate and optimize product pages, landing pages, blogs, and other digital contentImprove search visibility through on-page SEO best practicesConduct keyword research and search-intent analysisSupport technical SEO initiatives and content performance improvementsHelp position Redemption Plus as an industry thought leader through strategic content developmentAnalytics & Performance TrackingMonitor website performance using GA4 and other analytics platformsConfigure and validate tracking events and conversion metricsAnalyze user behavior and identify opportunities to improve engagement and conversionAssist with reporting and performance analysis for marketing initiativesAI & Digital InnovationUtilize Generative AI tools to support content creation, metadata generation, SEO optimization, and workflow efficiencyExplore new AI-powered opportunities to improve digital operations and customer experienceSupport the development of scalable content and marketing processes using emerging technologiesWebsite & Platform OptimizationSupport web production activities using HTML, CSS, Bootstrap, and CMS toolsAssist with quality assurance testing, responsiveness reviews, and content validationTroubleshoot minor website issues and coordinate with IT or external partners when neededHelp improve overall site usability, navigation, and conversion performanceCross-Functional CollaborationPartner with Marketing, Product Management, Sales, and IT teams to ensure digital content aligns with business objectivesSupport lead generation and digital sales enablement effortsCollaborate with external technology and platform vendors as neededRequired QualificationsWhat We're Looking ForBachelor's degree in Marketing, Digital Media, Communications, Ecommerce, Information Systems, Web Development, or a related field; equivalent experience considered2–3 years of experience in ecommerce, web content management, digital marketing, SEO, or related digital operations rolesExperience working with CMS platforms and website content managementStrong understanding of SEO fundamentals and digital content optimizationFamiliarity with HTML, CSS, and responsive web design conceptsExperience using Google Analytics (GA4) or similar analytics toolsExcellent organizational skills and attention to detailStrong written communication and content development abilitiesAbility to manage multiple priorities in a fast-paced environmentPreferred QualificationsExperience with Product Information Management (PIM) platforms such as PIMcoreExperience with BigQuery or advanced analytics toolsFamiliarity with ecommerce platforms and digital merchandising practicesExperience with SEO platforms such as SEMrush, Ahrefs, or MozExposure to CRM and marketing automation systemsExperience utilizing AI tools to support content creation, SEO, analytics, or workflow optimizationWhy Join Redemption Plus?Shape the Future of Our Digital PlatformPlay a meaningful role in the continued evolution of our website, ecommerce capabilities, and digital customer experience.Grow Your Digital Marketing CareerExpand your expertise across SEO, analytics, ecommerce, AI, content strategy, and digital operations.Work Across Multiple DisciplinesGain exposure to marketing, technology, ecommerce, customer experience, and business operations.Collaborative CultureJoin a values-driven team that believes in ownership, continuous improvement, and helping each other succeed.Flexible Hybrid EnvironmentEnjoy the benefits of in-office collaboration while maintaining work-life flexibility.Competitive BenefitsCompetitive compensation, comprehensive benefits, paid time off, and professional development opportunities.Work Environment & TravelHybrid work model with up to 2 remote days per week.Must be located within commuting distance of Taunton, Massachusetts.Minimal travel required (less than 5%) for company meetings, trade shows, or professional development opportunities.A successful candidate's starting salary will be determined based on a variety of factors, including skills, experience, training, credentials, geographic location, internal equity, and budget availability. It is not typical for candidates to start at the top of the range, as compensation decisions are made on a case-by-case basis and aligned with business needs.Redemption Plus is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Reasonable accommodations are available throughout the hiring process upon request.