SEO/GEO Strategist – Home Services Lead Generation

Signature Media is a home services marketing agency. We run paid advertising, SEO, and AI search optimization for roofing, foundation repair, waterproofing, plumbing, and pest control companies across the US.Our clients don't hire us for rankings reports. They hire us because their pipeline needs to move. Every decision we make traces back to one number: qualified leads that turn into booked jobs. That's what shapes how we build sites, how we report, and how we hire.We're a small, tight-knit team that genuinely enjoys the work – and we're looking for someone who wants ownership, not a task list. This is a fully remote role, open to candidates based anywhere in the US. If that sounds like you, read on.The role This is a traditional SEO-first position with real expansion scope into AI search visibility (GEO – generative engine optimization). You'll own organic strategy across a multi-client home services portfolio – starting with the foundation (technical SEO, structured data and schema, Google Business Profile, content topical coverage) before building out the AI-search angle: LLM citation strategies, AI Overviews positioning, conversational-query optimization, and ongoing AI-visibility measurement. AI search is moving fast – we don't expect anyone to walk in with every answer; we expect curiosity, judgment, and a willingness to ship.This role goes hands-on when it matters – testing new GEO tactics, validating a schema approach, debugging an AI-visibility shift, figuring out what works before it scales. The principle is: go into the weeds once, document the process, automate or delegate it, then move on. We want your strategic thinking applied across every client at scale – not your time stuck writing blog posts or responding to reviews by hand. Content drafting, repetitive Google Business Profile work, and PR outreach execution are handled by AI workflows, admin support, and contractors under your direction.The scoreboard is qualified leads that turn into booked jobs from organic and AI search – not rankings, not impressions, not raw traffic. A page that ranks #1 for a vanity keyword and never converts is expensive noise. We track all the way through to closed jobs and we'd love for you to think that way too.This role has a capability-based path to SEO/GEO Lead or SEO Director – advancement tied to the scope, results, and leadership you prove, not tenure. We'd rather build that from within.What you'll be doing Audit incoming accounts for technical SEO debt, Google Business Profile health, content topical gaps, and AI-search visibility – without being pointed at themBuild per-client SEO and GEO strategy: keyword and topical coverage maps, content brief priorities, Google Business Profile optimization roadmaps, AI-search positioningArchitect structured data and schema across client sites – LocalBusiness, Service, FAQ, HowTo, speakable, and the entity relationships that help search engines and AI engines understand who each client is and what they doOperate AI-visibility measurement tools as a core part of the workflow – baseline every client, track week-over-week shifts, surface citation and ranking opportunities across AI search and answer enginesSet Google Business Profile strategy and standards across the portfolio – categories, services, posts and review cadence, Q&A architecture, photo direction. Day-to-day execution (manual review responses, scheduled posts) is handled by admin support or AI workflows under your directionLead the planning and AI-system training behind our content production – set topical strategy, brief structure, and quality bar. This is not a writing role. Drafting happens in an AI-assisted lane with human editing; you spec what "good" looks like, train the system to hit it, and QA what comes outOwn the digital PR strategy that drives GEO authority – define target publications, angles, and asset opportunities (expert quotes, data pitches, HARO/Qwoted-style placements). Outreach execution is handed to admin support or specialist contractors against your briefQA/QC the SEO and GEO accuracy of work in flight on multi-page website projects – project sequencing sits with the project management lane; you own that what ships meets the standardPartner with the paid search team on conversion improvements when on-site experience is hurting lead quality from organic or AI trafficUse Ahrefs, Screaming Frog, Google Search Console, GA4, and AI tools (Claude, ChatGPT) as everyday workflow – not occasionally, dailyBuild automations and workflows that turn one-time work into repeatable processes – AI prompts, no-code automations, scripts, whatever fits. Go into the weeds once, document, automate or delegate, then scaleDeliver weekly reporting in plain language: what changed, why, and what's nextWhat you bring Required3+ years of SEO experience across a multi-client portfolio – agency experience strongly preferredHands-on technical SEO: site audits, schema, internal linking, page speed, migrationsGoogle Business Profile and multi-location local SEO experienceAI tools (Claude, ChatGPT) used daily as part of a real workflow – with judgment to not ship lazy AI outputComfort building expertise in AI search – willingness to learn and ship faster than the field is movingPlain-language reporting; can defend a recommendation with dataNice to haveHome services background: roofing, foundation repair, waterproofing, plumbing, pest control, or similar tradesHands-on experience with AI-visibility tracking platformsExperience adapting SEO work for AI-driven search resultsContent brief writing for AI-assisted production teamsDigital PR background for SEO authority – HARO/Qwoted, expert positioning, data-driven outreachFamiliarity with knowledge graphs or entity-relationship modeling for SEO and AI searchHands-on workflow automation experience – Make.com, Zapier, n8n, scripting, or comparable. Highly preferred. We lean heavily on automation to scaleWhat you get $65,000–$78,000 base salaryVariable compensation tied to the qualified-lead growth of the portfolio you run and the operational excellence of how you run it – structure shared during the interview processHealth, dental, and vision – HDHP/HSA with employer contribution401(k) with 4% employer match$2,000/year for certifications, training, and conferencesFully remote with unlimited PTOQuarterly in-person team meetupsCapability-based path to SEO/GEO Lead or SEO DirectorHow to apply Hit Apply below. Every submission gets a real look from a real person. Strong fits move to a short async video interview, then a live conversation. We'll be in touch within a few business days – and we appreciate you taking the time.Powered by JazzHR