Impactful Social Media Manager (Instagram & TikTok)

About WonderschoolWonderschool's mission is to ensure every child has access to early childhood education that helps them realize their full potential. We empower small business owners—child care providers—to launch and grow in-home programs through cutting-edge software, personalized coaching, and responsive support. We also partner with governments to modernize public child care infrastructure.Our team is small, fast-moving, and deeply motivated by the impact we create in families and communities across the country.About This Future OpportunityAs we continue to grow, we're interested in connecting with Social Media Managers who are passionate about storytelling, community-building, and creating content that drives real-world impact. This posting is intended to build relationships with candidates for potential future openings and does not represent an active role at this time.This role focuses primarily on Instagram, with TikTok as a secondary channel, and is ideal for creators who love blending education, inspiration, and strategy to grow and engage audiences.What These Roles May InvolveDepending on company needs, future Social Media Manager roles may include:Content Strategy & CreationDeveloping and executing a high-quality content strategy for Instagram and TikTok aligned with Wonderschool's missionCreating engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.)Crafting content that inspires child care providers to pursue high-quality programs and financial freedomDeveloping parenting content that encourages and supports caregiversCreating messaging that empowers educators to grow their income and careersStaying current on trends in early education, neuroscience, finance, and digital marketingCommunity Growth & EngagementBuilding and nurturing an engaged community through comments, DMs, and conversationsDeveloping relationships with influencers, educators, and child care advocatesIdentifying and testing growth strategies to increase followership, particularly among women aged 20–30Leveraging user-generated content and collaborations to expand brand reachAnalytics & Performance OptimizationTracking and analyzing performance metrics (engagement, reach, follower growth, etc.)Running experiments to optimize content formats, hashtags, and posting cadenceSharing regular insights and recommendations to improve performance and impactWhat We're Generally Looking ForStrong storytelling skills and the ability to adapt messaging for different audiencesProven experience growing and managing Instagram and TikTok accountsDeep understanding of social media trends, formats, and best practicesData-driven mindset with comfort analyzing and optimizing performanceExperience with social media management tools (e.g., Later, Sprout Social, Hootsuite)Passion for education, child care, and financial empowermentComfort working independently with high ownership and creativityCompensation (Future Opportunities – California)For future Social Media Manager roles based in California, the expected compensation range will vary depending on scope, level, and employment type (full-time, part-time, or contract). A good-faith base pay range will be shared if and when an active role becomes available. These roles may also be eligible for additional compensation and benefits depending on role structure.Additional NotesThis is not an active job opening and does not guarantee an interview or offerEmployment type, scope, level, and compensation may vary based on business needsCandidates may be contacted if and when a relevant opening becomes availableJ-18808-Ljbffr