Demand Generation Director - Remote

Zero Networks, a cutting-edge identity and network security solutions provider, is at an exciting time in its history and is growing fast! We are seeking a Director of Demand Generation to play a pivotal role in orchestrating and optimizing our demand-related marketing efforts. You will be responsible for developing and executing the demand generation strategy. The ideal candidate will have a proven track record in running successful digital and field marketing campaigns within the B2B SaaS cybersecurity space. If you are a passionate marketing professional with a penchant for demand, we invite you to join our team. Together, we can shape the future of identity and network security. Requirements: Currently located in US eastern / central time zone - must Bachelor's degree. 7-10 years of proven experience in demand generation marketing – ideally in B2B SaaS technology - preferably in the cybersecurity industry. Excellent written and verbal communication skills. Proficient in CRM (ideally SFDC), MAP (ideally HubSpot) and Microsoft Office tools. Strong project management skills, attention to detail and the ability to coordinate cross-functionally. Commitment to innovation, integrity, and excellence. Responsibilities: Key Responsibilities: Demand Strategy & Execution: Consider company goals and pipeline targets and design the optimal mix of full-funnel demand campaign strategies to accomplish – across various audience segments and program types. Execute program initiatives to drive lead generation, such as email marketing, paid media/SEM, webinars, and field events. Work with internal stakeholders and external agencies to execute creative and effective paid digital campaigns. Manage our field & event marketing resources to execute in-person events that amplify event experiences and drive leads into the funnel. Performance Management & Reporting: Determine performance targets for each Demand Generation program and monitor, analyze, and report on metrics to understand the effectiveness of each campaign. Drive excellent pre-/during-/post- activity process and reporting to ensure on-going campaign performance improvements. Own program, channel, and campaign-level reporting to assess what's working (and what's not) and why. Work closely with marketing operations to ensure tracking and reporting for all demand activity is activated and completed. Lead Management: Advise on lead scoring, routing and nurturing processes to ensure we have an efficient funnel across the marketing and sales ecosystem. SDR & Sales Team Alignment: Collaborate with the SDR & Sales teams to ensure leads are effectively handed off and nurtured. Create a feedback loop on lead quality and nurture strategy to optimize outcomes and conversion rates. Budget Management: Oversee the demand generation budget, making sure that resources are allocated effectively to achieve maximum ROI.