Marketing Manager

Careers with our Clients through Forvis Mazars US Professional SearchBRAND & CONTENT MANAGERAsheville NCWe are seeking a dynamic and strategic Brand & Content Manager to lead the development, execution, and evolution of our construction client’s brand presence and content strategy. This role will be responsible for elevating brand awareness, strengthening market positioning, and supporting business growth through compelling, consistent, and high-impact content across all channels.The ideal candidate is both a strategic thinker and hands-on executor who can translate complex ideas into engaging storytelling that resonates with diverse audiences. He or she will be able to bring ideas to life while maintaining a clear focus on results and strong attention to detail. They are also data-driven and results-oriented, using insights to guide decisions and continuously improve performance.Brand Strategy & Management, Analytics & Optimization Own and manage company brand, ensuring consistency across all messaging, visuals, and communicationsPartner with leadership to align brand strategy with business goals and growth initiativesDevelop and refine brand positioning, voice, and guidelinesTrack, analyze, and report on content and campaign performance, using insights to continuously improve strategy, messaging, and channel effectivenessPartner closely with business development, operations, and leadership teams and support recruiting, culture, and employer branding initiativesCoordinate with external vendors, agencies, and creative partners as neededContent Strategy & ExecutionBuild and execute a comprehensive, multi-channel content strategy, developing compelling content across digital, social, web, email, and printOversee content calendar, ensuring timely, relevant, and high-quality outputTranslate technical and industry-specific information into engaging, accessible contentDigital & Campaign MarketingSupport digital marketing initiatives including website, SEO, and social media presenceCollaborate on integrated marketing campaigns that drive awareness and lead generationMonitor performance metrics and optimize content for engagement and ROIREQUIREMENTSBachelor’s in Marketing, Communications, or related field5+ years of experience in brand management or content marketingIndustry experience in construction, engineering or industrial sectorsExperience managing multi-channel content strategiesFamiliarity with SEO, analytics tools, and marketing platformsProven ability to manage multiple projects in a fast-paced environment