Director Channel Marketing

We're partnering with a leading global entertainment company seeking a strategic and data-driven marketing leader to drive audience growth, subscriber acquisition, engagement, and retention across a growing portfolio of streaming and digital distribution channels.This is a unique opportunity to sit at the intersection of growth marketing, performance media, content strategy, audience development, and digital distribution, helping shape the future of a rapidly expanding streaming ecosystem across subscription, ad-supported, and partner platforms.Duration: 6/29/2026 - 6/29/2027Bill Rate: $40-$45/hrLocation: On-Site | Santa Monica, CA What You'll DoDevelop and execute growth marketing strategies that drive audience acquisition, subscriber growth, engagement, retention, and reduced churnLead cross-channel marketing initiatives spanning paid, owned, and earned mediaPartner closely with senior leadership to identify growth opportunities, performance trends, and strategic investment prioritiesBuild and optimize lifecycle marketing programs across the customer journeyCollaborate with creative, social, programming, research, analytics, and distribution teams to develop impactful campaigns and go-to-market strategiesEstablish KPI frameworks that connect marketing efforts to business outcomes including acquisition, viewership, retention, conversion, churn, and customer lifetime valueLead testing and experimentation initiatives across acquisition channels, audience segments, promotional strategies, and platform partnershipsLeverage audience insights, viewing behavior, and market trends to inform content launches, programming strategies, and growth initiativesPartner with major streaming and distribution platforms to maximize merchandising, promotional visibility, and audience engagement opportunitiesPresent performance insights and strategic recommendations to executive stakeholdersWhat We're Looking For10+ years of experience in Growth Marketing, Subscriber Marketing, Lifecycle Marketing, Performance Marketing, CRM, Digital Strategy, or Audience DevelopmentStrong experience within streaming, media, entertainment, digital content, or subscription-based businessesDeep understanding of OTT, SVOD, AVOD, FAST, and digital distribution ecosystemsProven success driving audience growth, subscriber acquisition, retention, and engagementExperience developing KPI frameworks tied to business performance metricsStrong analytical mindset with the ability to translate data into actionable business strategiesExceptional communication, presentation, and stakeholder management skillsAbility to thrive in highly cross-functional environments and influence senior leadershipPreferred ExperienceStreaming platforms, studios, digital publishers, FAST channels, or subscription-based content businessesExperience working with major distribution and platform partnersSubscriber growth, lifecycle marketing, retention marketing, or audience development expertisePerformance-driven marketing and experimentation frameworksContent launch, franchise marketing, or audience expansion initiativesPlease submit your resume for consideration.You can use WorkGrades to collect and manage your references for free and share them with us or anyone else you choose by visiting workgrades.com/home/candidate. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early. We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here: https://careergroupcompanies.com/california-privacy-notice/