Head of Marketing Transformation & Execution

ABOUT PERSISTENT:We are an AI-led, platform-driven Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry-leading organizations across the world, including 20 Fortune 50 companies and 4 of the 5 top banks in both the US and India, and numerous innovators across the healthcare ecosystem.Our disruptor’s mindset, commitment to client success, and agility to thrive in the dynamic environment have enabled us to sustain our growth momentum. Persistent has been recognized across top industry platforms for innovation, leadership, and inclusion. We have delivered 23 sequential quarters of growth with $422.5M in Q3 FY26 revenue, up 4.0% Q-o-Q and 17.3% Y-o-Y growth. Our 26,500+ global team members, located in 18 countries, have been instrumental in helping the market leaders transform their industries. We won the 2025 ISG Star of Excellence™ Award for AI and Data Excellence and were named a Leader in the Everest Group Talent Readiness for Next-generation Data, Analytics and AI Services PEAK Matrix® Assessment 2025.About Position: Role: Head of Marketing Transformation & ExecutionLocation: Bridgewater, NJRole OverviewMarketing is at an inflection point.As buying becomes more complex and AI reshapes how demand is created and converted, marketing must evolve from a set of functions into a unified, intelligent growth system—one that drives pipeline, shapes market perception, and influences revenue outcomes with precision.We are looking for a leader who will build and run that system.As Head of Marketing Transformation & Execution, you will partner closely with the CMO to translate ambition into execution—bringing structure, discipline, and clarity to how marketing operates globally. You will integrate demand, brand, communications, digital, analyst and advisor influence, and partner ecosystems into a cohesive, high-performing engine.This role operates across a geographically distributed, cross-cultural organization, requiring the ability to work across time zones, align diverse teams, and drive execution at a global scale.Core MandateOwn and evolve the marketing operating system—planning, governance, budgets, and performanceDrive end-to-end marketing transformation and modernizationIntegrate demand, brand, communications, and influence into one execution modelEnsure delivery of pipeline, revenue impact, and ROI with disciplineAct as a force multiplier to the CMO and marketing leadership teamWhat You Will Drive1. Marketing Operating Model & GovernanceDesign and run a scalable global marketing operating model across verticals, service lines, geographies, and partner ecosystemsEstablish clear planning frameworks, operating cadence, and decision-making structuresDrive alignment, speed, and accountability across marketing teams2. Budgeting, Investment & Financial DisciplineOwn end-to-end marketing budgeting and investment governanceDrive allocation of spend across demand programs, brand, events, partnerships, and digital channelsMeasure and optimize:Pipeline per dollar spentChannel and campaign ROIInvestment effectiveness across regions and programsPartner with finance and revenue operations to ensure forecast accuracy and strong linkage between spend and revenue outcomes3. Demand Engine & Revenue Marketing PerformanceDrive visibility and accountability across the full demand lifecycleEnsure tight alignment between demand generation, inside sales, and field salesImprove:Pipeline sourced by our marketing teamConversion across the funnelDeal velocity and win rates4. Marketing Transformation & ModernizationExecute the marketing transformation roadmap across structure, process, and capabilityTransition the organization from campaign-led execution to a demand engine modelLead modernization across:AI/GenAI adoptionMarTech and commercial tech stackData and signal-led marketing (intent, dark funnel, 1st/2nd party data)Ensure transformation efforts drive tangible business outcomes, not just capability build5. Functional Elevation Across MarketingServe as a strategic advisor and operator across:Demand generationBrand and positioningCommunications and PRCreative and socialAnalyst and advisor relationsDigital and contentInternal communications and employee engagementPartner with functional leaders to:Elevate capability and execution qualityImprove integration across teamsAlign programs to business and revenue prioritiesEnsure marketing operates as a cohesive, integrated system—not siloed functions6. Brand, Communications & Market AlignmentEnsure alignment between market positioning, demand programs, PR, analyst engagement, and thought leadershipDrive consistency in how the company shows up across media, analyst ecosystem, digital, and social channels7. Performance Management & ReportingBuild a clear, executive-ready view of marketing performanceDrive visibility into:Pipeline and revenue impactConversion and progression across the funnelROI across campaigns, events, and digital investmentsEnable data-driven decision making across marketing leadership8. Cross-Functional Execution & AlignmentAct as the central execution anchor across marketing, sales, business units, and partner ecosystemDrive alignment across senior stakeholders and ensure priorities translate into coordinated execution9. Strategic Program LeadershipLead high-impact initiatives including:Demand engine transformationMarketing modernization (AI, data, MarTech)Global campaigns and GTM programsAnalyst, PR, and positioning programsDrive delivery with clear milestones, ownership, and measurable outcomesWhat We’re Looking For10+ years of experience across B2B marketing, strategy consulting, revenue marketing, or marketing operationsBackground in top-tier consulting firms or leading global B2B/technology companies strongly preferredStrong experience in:Marketing operations, planning, and budgeting at scaleDemand generation and revenue marketingWorking in global, matrixed environmentsDeep understanding of:Full-funnel marketing and pipeline managementMarketing ROI, attribution, and performance measurementMarTech, sales tech, and data-driven marketingExposure to:AI/GenAI and modern marketing practicesAnalyst and advisor ecosystems, PR, and brand positioningProven ability to operate at both:Strategic level (framing direction, influencing leadership)Execution level (driving programs, delivering outcomes)Demonstrated experience working across geographically distributed and cross-cultural teams, with the flexibility to operate across time zones and drive alignment in a global organization\Leadership TraitsBrings structure to ambiguity and clarity to complexityStrong commercial mindset with focus on outcomes and ROIComfortable working with senior stakeholders and driving alignmentHigh ownership, pace, and attention to detailOperates as a trusted partner to the CMO and leadership teamWhat Success Looks Like (First 6–12 Months)A clearly defined and functioning marketing operating systemStrong governance across planning, budgets, and performanceMeasurable improvement in:Pipeline visibilityConversion and deal velocityROI across marketing investmentsBetter integration across demand, brand, communications, and digital teamsVisible progress on marketing transformation and modernization initiativesWhy This Role MattersThe advantage in modern marketing will not come from individual programs—it will come from how well the system operates end-to-end.This role ensures that system is integrated, intelligent, and built to deliver measurable impact at scale.Benefits:Competitive salary and benefits packageCulture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certificationsOpportunity to work with cutting-edge technologiesEmployee engagement initiatives such as project parties, flexible work hours, and Long Service awardsAnnual health check-upsInsurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parentsValues-Driven, People-Centric & Inclusive Work Environment:Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.We support hybrid work and flexible hours to fit diverse lifestyles.Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employmentLet’s unleash your full potential at Persistent - persistent.com/careers“Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”