Social Media & Content Manager

Company DescriptionLa Lumiere New York creates chic, affordable, and versatile jewelry designed for every moment—from casual days to life’s most memorable occasions. Our pieces are stackable and customizable, allowing wearers to mix and match effortlessly to complement their personal style. Guided by our "Be the Light" philosophy, we encourage individuals to shine in every aspect of life. As part of our commitment to giving back, we donate 5% of proceeds to nonprofit organizations making meaningful impacts in their communities.About the RoleLa Lumiere New York is looking for a creative, self-directed social media manager based in Austin to own our Instagram and TikTok presence. This is a hands-on content creation role for someone who lives and breathes fashion, jewelry, and accessories, and knows how to build an engaged community through great content.You'll work directly with our Founder, Director of Operations and Marketing Director to execute a content strategy that drives brand awareness, engagement, and sales.What You'll DoContent Creation and Posting (primary focus)Post 10 Instagram stories daily showcasing products, behind-the-scenes moments, customer content, and brand lifestyleCreate and post 2-3 Reels per week on Instagram and TikTok — a mix of product-focused, trend-driven, and lifestyle contentBuild and maintain reusable story templates and recurring content themes to batch-create in advanceTap into current trends on Instagram and TikTok and adapt them quickly for La LumiereCommunity EngagementRespond to DMs and comments daily without needing remindersEngage authentically with customer posts, tags, and storiesReshare customer content and UGC to storiesContent Planning and ReportingMaintain a content calendar planned at least 2-3 weeks in advanceContribute twice monthly to the La Lumiere marketing deck with organic social metrics, wins, and engagement highlightsKeep an up to date list of Instagram and TikTok trends for ongoing content ideasHelp plan social content for product launches and seasonal content themes in collaboration with the teamInfluencer and Creator SupportAssist with influencer and creator relationships, including coordinating product sends and tracking outreach in shared spreadsheetsWhat We're Looking ForBased in Austin, TXStrong content creation skills: you can shoot, edit, and post confidently on your ownGenuine passion for fashion, apparel, jewelry, and accessoriesDeep fluency in Instagram and TikTok: you know what's trending before it peaksProactive and organized: you manage your own calendar and don't wait to be told what to postExperience with Canva, CapCut, or similar, photo and video editing toolsFamiliarity with scheduling and analytics tools (HeyOrca, Later, Planoly, or similar)Experience (but not reliance on exact output!) using Claude, ChatGPT or other AI tools for content ideation, video storyboarding, hook ideas, etc.Success Metrics4-5 Instagram stories posted daily, consistently on-brand and product-linked2-3 Reels per week on Instagram and TikTokDMs and comments responded to within 24 hoursMonthly follower growth and maintained or improving engagement rateContent calendar maintained 2 or more weeks in advanceFinally, please fill out this Google Form with some questions about your background and experience to increase your chances of being hired for the role: https://forms.gle/g4rS9wcXR2ACKnwe6