Small and Medium Business Initiative Lead , North America Partner Marketing

DescriptionAmazon Web Services (AWS) is seeking an exceptional Small and Medium Business (SMB) Initiative Lead to join our North America Partner Marketing team. This is a unique opportunity to shape the future of SMB growth at AWS by building and executing innovative marketing strategies that leverage our extensive partner ecosystem to drive customer acquisition and business impact.AWS is seeking a Small and Medium Business Initiative Lead to serve as the central connector, strategic driver, and voice of SMB marketing across North America. This is a high-visibility, cross-functional leadership role embedded within the NAMER Partner Marketing organization, reporting directly to the Head of North America Partner Marketing.The North America Partner Marketing team is at the forefront of AWS's growth strategy, working at the intersection of partner priorities and customer acquisition. As the SMB Initiative Lead, you will be responsible for developing and executing comprehensive marketing strategies for priority go-to-market (GTM) initiatives targeting the small and medium business segment, a market that is largely partner-led and represents significant growth opportunity for AWS.The SMB Lead is the person who makes this strategy work in practice. This role sits at the intersection of multiple teams, programs, and motions - sales, partner sales, partner marketing, field marketing, digital, events, distribution, and AWS-led demand generation - and is responsible for ensuring they operate as a coherent, aligned system rather than a collection of independent efforts. The role requires someone who is equally comfortable in a strategic planning session with senior leadership and a working session with program managers, translating between vision and execution with clarity and credibility.In this role, you will drive strategic marketing initiatives that combine indirect sales motions through partners with direct customer engagement through Account-Based Marketing (ABM) lite approaches. You'll build strategic relationships with key channel partners, create compelling marketing campaigns, and establish measurement frameworks to track performance and optimize ROI. This position requires a strategic thinker who can operate both at the 30,000-foot level and in the tactical details of campaign execution.You will collaborate closely with North American Sales, Partner Sales, Development, and Marketing teams, as well as Field Marketing stakeholders, to ensure seamless execution of integrated marketing programs. Your work will directly impact AWS's ability to reach and convert small business customers through both partner channels and direct touchpoints.This is not a role for someone who wants to own a single channel or program. It is a role for a marketing leader who thrives on complexity, operates with influence rather than authority, and finds energy in connecting dots across a large, fast-moving organization. The ideal candidate brings deep experience in partner or channel marketing, a strong command of pipeline metrics and marketing analytics, the executive presence to represent SMB marketing at the highest levels of the organization, and the curiosity and capability to apply emerging AI tools to accelerate their work.Key job responsibilitiesKey Job Responsibilities - What You'll DoInitiative Leadership & Cross-Functional CoordinationServe as the single point of coordination for SMB marketing across NAMER, connecting partner marketing, field marketing, digital, events, and AWS-led demand generation into a coherent, aligned systemAlign AWS-Originated (AO) and Partner-Originated (PO) pipeline strategies into a unified SMB go-to-market narrativeFacilitate regular working sessions with stakeholders across Partner Sales, Partner Development, Field Marketing, and Global SMB Partner Marketing to ensure program coherence and shared accountabilityRepresent the NAMER SMB marketing organization in cross-functional forums, leadership reviews, and AGI planning cyclesStakeholder Reporting & Executive CommunicationBuild and maintain a regular SMB marketing reporting cadence for senior leadership, covering pipeline contribution, program performance, and progress against AGI goalsSynthesize inputs across programs and teams into clear business reviews and executive briefingsProactively identify gaps, risks, and opportunities across the SMB marketing portfolio and communicate recommendations to leadershipBudget Stewardship & Investment PlanningDevelop and manage the SMB marketing budget across partner-funded (MDF/SCA) and AWS-funded programsEnsure MDF and SCA investments are deployed effectively across strategic partners and scalable programs, aligned with AWS Growth Initiative prioritiesIdentify opportunities to extend SMB marketing reach through incremental budget requests, with clear business case and expected ROIDemand Generation & Customer EngagementOrchestrate multi-channel campaigns spanning digital, events, email, and partner channels to drive pipeline across AO and PO motionsIntegrate ABM lite strategies targeting high-value small business prospects with personalized marketing experiences, identifying and prioritizing target accounts across the three GTM initiativesCollaborate with AWS digital and events teams (re:Invent, AWS Summits) to amplify SMB-specific messaging and capture demandPartner Marketing ExcellenceBuild and maintain strategic relationships with key channel partners to amplify marketing reach and effectivenessDevelop co-marketing campaigns, joint value propositions, partner enablement playbooks, and marketing toolkits to ensure consistent messaging across the partner ecosystemEstablish and track partner performance metrics and regular review processes to optimize partnership ROIPerformance Management & AnalyticsEstablish measurement frameworks to track campaign performance, partner engagement, and customer acquisition metricsConduct regular analysis of marketing effectiveness, delivering actionable insights and recommendations for optimizationPresent performance updates to leadership, highlighting successes, challenges, and strategic recommendationsBasic Qualifications- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs- Bachelor's degree in marketing, advertising, business or equivalent- 5+ years of developing and managing marketing or channel programs experience- Experience managing, analyzing and communicating results to senior leadership- 10+ years of progressive B2B marketing experience, with demonstrated ability to operate in complex, matrixed organizations- Demonstrated experience using generative AI tools (e.g., AI writing assistants, AI-powered analytics, or workflow automation) to improve marketing productivity and output qualityPreferred Qualifications- Experience driving direction and alignment with large cross-functional teams and agency partners- Understanding of small business market dynamics and decision-making processesAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .USA, NY, New York - 130,000.00 - 185,000.00 USD annuallyUSA, TX, Austin - 118,200.00 - 160,000.00 USD annuallyUSA, VA, Arlington - 118,200.00 - 160,000.00 USD annuallyUSA, WA, Seattle - 118,200.00 - 160,000.00 USD annually