Marketing Manager

Timbers Company is seeking an experienced Marketing Manager to help drive growth across our real estate portfolio.The Marketing Manager is responsible for driving qualified lead generation and supporting sales performance across Timbers Company’s real estate portfolio. This role owns marketing strategy, campaign performance, and messaging across all channels, ensuring alignment with sales objectives and revenue goals.This individual operates at both a strategic and tactical level—leading agency partners, optimizing campaigns, and continuously refining the marketing funnel to improve lead quality and conversion.Key ResponsibilitiesNote: The responsibilities listed below are illustrative of the role and not intended to be an exhaustive list. Additional duties may be assigned as needed to support the success of the organization.Campaign Strategy & PerformanceOwn and lead integrated marketing campaigns across paid media, web, email, social, PR, and eventsDrive qualified lead generation and continuously optimize for conversion performanceIdentify gaps in funnel performance and implement strategies to improve lead quality and sales outcomesDevelop test-and-learn strategies across channelsMessaging & Copy DirectionOwn messaging strategy and campaign narratives across all real estate marketing effortsProvide copy direction and final approval for websites, email campaigns, paid media, and sales materialsEnsure consistency with brand standards in partnership with brand and hospitality marketingCRM & Lifecycle MarketingDevelop and oversee lead nurture strategies in partnership with Marketing Automation Define segmentation, email journeys, and lifecycle touchpoints to improve conversionWebsite & Conversion OptimizationSupport website initiatives as a key lead generation channel, contributing to content updates and overall user experienceCollaborate with internal and external partners to identify opportunities to enhance form performance and improve the user journeyAgency & Vendor ManagementLead agency partners across digital, creative, and mediaProvide clear direction, feedback, and performance expectationsEnsure all external partners are aligned with strategy and delivering against KPIsSales & Cross-Functional AlignmentPartner closely with Sales to align on lead quality, feedback loops, and campaign performanceLead development of sales tools, presentations, and marketing materialsBudget & ReportingManage marketing budgets, track spend, and ensure alignment with performance goalsReport on campaign performance using Salesforce, Google Analytics, and other platformsMiscellaneousPossess and maintain thorough understanding of hospitality and real estate industry and stays abreast of industry trendsFlexibility to work across multiple time zonesSome travel required (approximately 10-20%)Qualifications And ExperienceBachelor’s degree required; in Marketing or Communications preferredFive+ years as a Marketing Manager preferredFive+ years in real estate and/or hospitality marketing preferredStrong attention to detail and organizational skillsAbility to manage multiple projects and deadlines simultaneouslyStrong written and verbal communication skillsAbility to work within established brand standardsProficiency in PowerPoint and presentation developmentWorking knowledge of Adobe Creative Suite (Photoshop, InDesign)Understanding of digital marketing channels (web, email, social)Strong problem-solving skills and proactive mindsetDeep understanding of luxury hospitality, real estate or productsStrong understanding of lead generation and conversion funnelsProven ability to manage agencies and drive performanceStrong copywriting and messaging skillsExperience with Salesforce, WordPress, Google Analytics, and digital media platformsCompanyTimbers Company is a developer and operator of exceptional boutique hotels, residence clubs and resort communities located in some of the most sought-after destinations in the world. We are passionate about creating remarkable experiences with world-class hospitality while exposing our Owners and guests to the humble authenticity of every location that we call home.Location:Just north of Orlando, Winter Park, Florida, is an enchanting city known for its abundant outdoor spaces, quaint brick-lined streets with old-growth tree canopies, first-class shopping, and delectable dining. Our corporate headquarters manages, supports, and develops all Timbers properties around the globe. Our team embraces the year-round sunshine and warmth of Central Florida, drawing inspiration from our award-winning properties to infuse world-class hospitality, authenticity, and teamwork into everything we do.Core ValuesWe are in the business of creating an authentic sense of place for families to return to time and time again while committing ourselves to creating memorable and fun experiencers through passionate, attentive service. This mantra is reflected in everything we do and every interaction we have whether it be in hospitality operations management, asset management, development, or sales & marketing. Our values define who we are.Be AuthenticPractice HumilityCultivate TeamworkValue TimeBe TrustworthyBenefitsChildcare reimbursementTrip of a Lifetime programEducation Assistance Program Wellness Reimbursement Program Learning and development Competitive pay Volunteer time Paid maternity/paternity leave Fun team building events 401K Vacation Days Personal Days Holiday Pay Health Insurance Dental/Vision Insurance LTD/STD Life Insurance This job description is not all inclusive. Timbers Company reserves the right to amend this job description at any time.Our company (“Company”) fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.In compliance with the Americans with Disabilities Act (ADA) and applicable federal, state and/or local laws, it is our policy to provide reasonable accommodation upon request during the application process to applicants in order that they may be given a full and fair opportunity to be considered for employment. As an Equal Opportunity Employer, we intend to comply fully with applicable federal, state and/or local employment laws and the information requested on this application will only be used for purposes consistent with those laws. To the extent required by applicable law, The Company maintains a drug- free workplace.