Vice President of Brand Creative

Vice President of Brand CreativeAbout the CompanyInnovative company providing custom-fit bras for small-chested womenIndustry RetailType Privately Held, VC-backedFounded 2017Employees 11-50Funding $1-$5 millionCategoriesE-Commerce Fashion Retail Women's Custom Apparel Tech Accessories Manufacturing Consumer StaplesAbout the RoleThe Company is seeking a VP of Brand Creative to play a pivotal role in the evolution of its brand. The successful candidate will be responsible for leading the brand's creative strategy, with a focus on elevating its positioning, deepening emotional connections with the community, and driving business impact through compelling brand storytelling. This executive-level position demands a leader with a deep passion for the brand's mission, at least 10 years' experience in brand, creative, or design leadership, and a strong portfolio demonstrating brand strategy and creative execution. The role involves owning the product storytelling framework, ensuring creative consistency across all touchpoints, and leading a high-performing creative team. The ideal candidate will have a proven track record in e-commerce storytelling, PDP optimization, and customer journey design, and will be adept at using data and insights to inform and optimize creative strategies.Applicants for the VP of Brand Creative role at the company should be prepared to work in a fast-paced, dynamic environment and be committed to the values of curiosity, resilience, and community. The role requires a leader with strong creative instincts, analytical rigor, and the ability to balance speed, quality, and scalability in a way that aligns with business priorities. Experience in women's apparel or intimates is strongly preferred, and the candidate should be adept at building and maintaining a fun, energetic, and creatively ambitious work culture. The VP will be expected to set the vision and strategy for influencer, PR, social, and community, and to drive the brand's growth through integrated marketing campaigns. A high level of resilience, a proactive approach to challenges, and a genuine commitment to the brand's mission of body positivity and confidence are essential for this role.Hiring Manager Title CEOTravel Percent Less than 10%FunctionsMarketing Design