Marketing Coordinator

Marketing Coordinator (Full-Time, Hourly) – SmileWorks Children's Dentistry & OrthodonticsLocation: Tallahassee, FL Schedule: Full-Time, Monday–Friday (8-hour shifts) Compensation: Starting at $20/hr (higher based on experience) + performance bonuses Employment Type: Hourly (Non-Exempt)About SmileWorksSmileWorks Children's Dentistry & Orthodontics is one of Tallahassee's premier pediatric dental and orthodontic practices, known for exceptional patient care, a positive kid-centered environment, and more than 2,000 five-star reviews. We are expanding and looking for a creative, energetic Marketing Coordinator to help grow our brand, elevate our digital presence, and strengthen community partnerships.If you love social media, content creation, events, and making a difference for families, this role is an amazing fit.Position OverviewThe Marketing Coordinator oversees daily marketing activities including content creation, social media management, website updates, referral outreach, and event coordination. This is a hands-on, content-focused role that requires being on-site and occasionally attending community events.Key ResponsibilitiesSocial Media & Content CreationManage and post daily content on Instagram, Facebook, TikTok, and Google Business ProfileCapture photos/videos in-office to create high-quality, engaging orthodontic and pediatric dental contentWrite captions, optimize for SEO, and track performanceFilm and edit short-form videos and patient testimonials (with consent)Reputation ManagementMonitor Google reviews and assist with prompt, professional responsesImplement review-generation strategies to support our 5-star reputationTrack review data and produce weekly updatesCommunity Outreach & Referral MarketingPlan and attend school visits, community events, sponsorships, and health fairsBuild relationships with pediatricians and family physiciansDeliver marketing materials and maintain referral logsInternal MarketingCoordinate office promotions, theme days, contests, and giveawaysAssist with communication pieces, branding alignment, and in-office displaysSupport new-patient experience campaignsWebsite & SEO SupportUpdate website content and imageryUpload blogs, maintain landing pages, and coordinate with SEO partnersTrack traffic, rankings, and keyword trendsData & KPI TrackingReport weekly metrics: new patients, call conversions, referral activity, social engagement, campaign performanceSuggest improvements based on data insightsQualificationsExperience in marketing, communications, digital media, or related fieldsHealthcare or dental marketing experience is a plus (not required)Strong skills in photo/video content creation, social media trends, and editing toolsBasic understanding of SEO and analytics preferredOutgoing, organized, reliable, and comfortable working independentlyValid driver's license and ability to travel locally for outreachSchedule & Additional RequirementsFull-time, Monday–Friday (8-hour workdays)Some Saturdays or evenings required for community events, school visits, or outreachMust be able to commute to our Tallahassee officeMust be able to relocate before start date if coming from outside the areaBenefits401(k) with employer matchBonus based on performanceCompetitive salaryDental insuranceEmployee discountsHealth insuranceVision insurancePaid time off & holidaysTraining & developmentOngoing training and a supportive, growth-focused cultureWhy Join SmileWorks?Join a team that celebrates smiles every day. Be part of a workplace that values creativity, compassion, professionalism, and making a difference—one child at a time.How to ApplySubmit your:ResumeLinks to social media or content samples (preferred)Brief statement on why you're a great fit for SmileWorksJ-18808-Ljbffr