Lead Business Analyst, Marketing
Employer Industry: B2B SaaS Marketing
Why consider this job opportunity
Salary up to $185,000
Opportunity to earn a discretionary bonus and/or equity based on company performance
Hybrid work model with 3 days in the NYC office, allowing for flexibility
Collaborative work environment with access to senior leadership
Chance to influence strategic decisions through compelling data insights
Supportive culture that values diverse backgrounds and experiences
What to Expect (Job Responsibilities):
Provide dedicated analytical support to the CMO and U.S.-based marketing leadership
Analyze key marketing metrics to identify trends, opportunities, and areas for improvement in the pipeline generation funnel
Proactively seek out new opportunities to improve and optimize marketing processes and funnels
Build and maintain data-driven presentations for various leadership meetings, including monthly marketing presentations and QBRs
Collaborate with the central analytics team to align on data sources and reporting standards
What is Required (Qualifications):
5+ years of experience as a marketing or business analyst in a B2B/SAAS company, preferably with a focus on pipeline generation
Strong analytical skills with the ability to translate data into actionable insights
Highly independent and proactive—a self-starter who can take ownership of projects
Proficiency with SQL and data visualization tools (e.g., Tableau, Looker)
Experience working with a sales-led growth (SLG) model
How to Stand Out (Preferred Qualifications):
Experience in crafting compelling data stories for leadership presentations
Familiarity with marketing performance metrics and analytics tools
Proven ability to work collaboratively across teams and geographies
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