Marketing Specialist (PennWest California)

AVI Foodsystems is looking for an energetic and optimistic team member to fill the role of Marketing Specialist. The Marketing Specialist is responsible for developing and executing engagement and marketing initiatives at the assigned account for AVI Foodsystems. This role focuses on elevating the guest experience through engagement, event, and marketing activities that result in increased customer satisfaction, strengthened client relations and increased revenue growth. The role also ensures company and marketing standards are consistently executed at their assigned account.As a key member of the AVI marketing team, this position works closely with operations leaders at their assigned account as well as collaborates with their Field Marketing Manager and Director of Field Marketing to ensure alignment with AVI’s corporate standards while tailoring strategies to local customer needs.Key Performance Indicators (KPIs)Improved customer & client satisfaction and survey scoresHigher engagement and attendance at themed events, promotions, and programsIncreased social media engagement, reach, and presenceIncreased meal plan participation and salesIncreased retail sales performanceAVI brand consistency and compliance across all locationsExceeding marketing budget expectationsResponsibilitiesMarketing Programs & Engagement ExecutionPlan, coordinate, and execute campus dining engagement events, including development and distribution of a monthly event calendar.Collaborate with chefs, operations managers, and university partners to develop and promote food programs and initiatives.Implement company-wide, regional, and unit-level marketing initiatives and promotional programs.Develop and maintain marketing materials across all platforms, including menus, digital signage, physical signage, catering identifiers, and promotional collateral.Coordinate design, development, and timely execution of advertising and POS materials.Revenue Growth & Meal Plan StrategyOwn and drive voluntary meal plan growth initiatives, with full accountability for participation, revenue, and results.Plan, execute, and measure promotions designed to increase engagement and satisfaction as well as sales, customer counts, check averages, and profitability.Measure and report on promotion performance, customer engagement, satisfaction trends, and business impact.Support merchandising strategies that enhance customer experience and drive incremental sales.Digital, Social & Communication ManagementManage and maintain all campus dining social media channels.Ensure campus dining website content is accurate, current, and aligned with brand standards.Create and execute a comprehensive campus communication plan, including print and digital across entire campus.Serve as a positive public relations ambassador to the campus community through proactive communication and engagement.Guest Experience & Brand StandardsConduct regular audits of dining locations to ensure marketing, branding, and visual standards are met and continuously improved.Facilitate informal roundtables and table touches to gather real-time customer feedback and maintain a pulse on campus sentiment.Order and manage marketing and merchandising materials to uphold AVI’s brand image and operational standards.Insights, Measurement & ReportingConduct full customer, campus mapping, and demographic analysis of campus so we full understand who our customers are so we can better meet their needs.Assist with market research to identify and recommend product, pricing, and marketing enhancements to support an elevated customer experience as well as revenue growth.Share insights and recommendations with account leadership to inform decision-making.Team Support & Budget ManagementOversee and mentor marketing and social media interns, providing guidance, direction, and development.Manage the account-level marketing budget, including promotions, giveaways, and signage.Support additional marketing initiatives as assigned by the Regional Marketing Manager (RMM), Director of Field Marketing or Vice President of Marketing & Strategy.Client Specific ResponsibilitiesResident Director and District Manager to include account specific job requirementsRequired Skills & CompetenciesHas a bachelor’s degree in marketing, communications or graphic arts.1 to 2 years experience in marketing, communication, advertising, design preferredUnderstanding and experience with managing social media platforms and content strategyDesign skills with the ability to create and edit marketing collateral for events and promotions preferredCreativity to execute and create fun interactive events with college aged studentsExcellent verbal and written communication skillsAbility to collaborate with diverse teams and manage multiple directions effectivelyStrong organizational and project management skillsAbility to plan and execute all stages of events throughout the academic yearExperience coordinating a wide range of events, from pop-ups and themed dinners to large-scale, fully branded campus campaignsTechnical proficiency, including managing and troubleshooting digital signage systemsProficient in Microsoft Office and Adobe Creative Cloud software productsBenefitsA family culture and atmosphereCompetitive compensationHealth, dental, vision, and life insurance for full-time team members401(k) with generous company matchPaid vacations and holidaysImmense training and growth opportunitiesWe conduct pre-employment drug testing. EOE