AEP Engineer

AEP Data Engineering & Governance Design, implement, and maintain Experience Data Model (XDM) schemas and datasets supporting real-time and batch data ingestion Configure and manage data ingestion pipelines utilizing batch and streaming ingestion capabilities, source connectors, Data Prep, and Dataflows Build and maintain audience segments within Real-Time Customer Data Platform (RTCDP), including profile merge policies, identity graph configurations, and destination activations Implement and enforce data governance policies, including data usage labels, consent policies, and retention rules aligned with HIPAA requirements and organizational standards Monitor platform health, data quality, and pipeline performance; investigate and resolve ingestion failures, schema validation errors, and profile merge issues Support identity resolution strategies through maintenance of identity namespaces and collaboration with data engineering teams on source system integrations Customer Journey Analytics Create and maintain Customer Journey Analytics (CJA) connections and data views Configure field mappings, components, and governance settings aligned with AEP datasets Build and maintain Workspace projects, calculated metrics, filters, and reporting components Conduct cross-channel journey analysis to identify engagement patterns, drop-off points, and attribution insights Partner with business stakeholders to translate reporting requirements into CJA solutions and upstream AEP data sources Maintain data dictionaries and document reporting definitions and known discrepancies Adobe Target (Personalization & Testing) Implement and manage A/B testing, multivariate testing, and experience targeting activities Configure and maintain Target audiences, offers, and activities Establish activity governance standards including naming conventions, quality assurance protocols, and archiving practices Activate RTCDP audiences within Adobe Target to support personalized experiences Validate audience delivery and activity performance against defined success metrics Documentation, Training & Other Duties Develop and maintain technical documentation including data dictionaries, schema change logs, segment definitions, and platform runbooks Participate in sprint ceremonies, intake processes, and cross-functional planning activities Support onboarding, training, and knowledge transfer efforts Represent platform dependencies, priorities, and capacity considerations during planning activities Marginal or Periodic Functions Evaluate and test new AEP, CJA, and Adobe Target features released through Adobe's release cycle Conduct audits of audience segments, governance labels, consent configurations, and platform assets Support data privacy and compliance reviews, including data subject access request activities Participate in vendor‑managed escalations and issue resolution activities Assist with vendor evaluations, proof‑of‑concept initiatives, and technology assessments Perform related duties as assigned Knowledge, Skills, and Abilities Tech Savvy Anticipates and adopts emerging experience and customer data platform capabilities Applies modern customer data and personalization technologies to enable scalable solutions Evaluates platform capabilities and emerging features to enhance business outcomes Translates technical capabilities into practical applications for engineering and business teams Decision Quality Makes sound decisions balancing data accuracy, performance, governance, and business impact Prioritizes work based on customer experience value, operational efficiency, and risk Evaluates trade‑offs between speed, scalability, and governance requirements Documents key decisions and rationale to support long‑term sustainability Manages Complexity Navigates complex data ecosystems spanning multiple systems, sources, and use cases Breaks down technical architectures into manageable and actionable components Aligns identity strategies, data structures, and activation requirements across platforms Brings clarity to evolving customer data and digital experience environments Collaborates Builds strong partnerships across engineering, clinical, data, and marketing teams Aligns platform capabilities with organizational goals and stakeholder needs Facilitates understanding of audience strategy, personalization opportunities, and data governance requirements Promotes collaboration through knowledge sharing and cross‑functional engagement Action Oriented Advances platform capabilities with urgency and initiative Identifies opportunities for both quick wins and long‑term platform maturity Proactively addresses data quality, audience, and activation issues Drives continuous improvement across platform operations and configurations Ensures Accountability Takes ownership of platform configuration, data quality, and activation outcomes Establishes clear responsibilities and timelines for implementation activities Monitors platform health and ensures issues are resolved appropriately Maintains accountability for reliable and scalable digital experience solutions Communicates Effectively Communicates technical concepts clearly and appropriately for diverse audiences Translates personalization and customer data strategies into actionable insights Provides meaningful updates regarding platform performance and capabilities Develops documentation, standards, and guidance supporting consistent platform use Required Qualifications Bachelor's degree in Computer Science, Information Systems, Data Engineering, or a related technical field Minimum of three years of hands‑on experience working within Adobe Experience Platform or related Adobe Experience Cloud products Experience with data ingestion, schema design, and data pipeline configuration in a marketing technology or customer data platform environment Working knowledge of data governance concepts and HIPAA‑compliant data handling practices Experience with Customer Journey Analytics or comparable cross‑channel analytics platforms Experience with Adobe Target or comparable personalization and testing platforms Ability to read and write basic JSON and understand REST API concepts Experience with Adobe Launch (Adobe Tags), Web SDK, and Alloy.js implementations Familiarity with Adobe Experience Manager (AEMaaCS) and AEP integration workflows Experience activating RTCDP audiences into Adobe Target and supporting end‑to‑end personalization activities Working knowledge of AEP Query Service for data validation and segment verification Strong written communication and technical documentation skills Ability to manage multiple concurrent workstreams and priorities independently Experience working within a healthcare organization or other regulated industry Preferred Qualifications Experience with Agile or SAFe delivery methodologies Experience supporting Adobe Analytics to Customer Journey Analytics migrations Familiarity with Adobe Journey Optimizer (AJO) Basic Python or SQL scripting experience Familiarity with data mesh, medallion architecture, or data lakehouse concepts Experience supporting enterprise customer data and personalization strategies Licenses/Registrations/Certifications Required None Preferred Adobe Certified Expert - Adobe Experience Platform Technical Foundations Adobe Certified Expert - Adobe Real‑Time CDP Adobe Certified Expert - Customer Journey Analytics Adobe Certified Professional or Expert - Adobe Target Working Conditions Office and hybrid work environment with periodic on‑site collaboration in hospital and ambulatory settings Standard office equipment and Adobe Experience Cloud platforms Repetitive use of a keyboard and computer May require after‑hours incident support May require handling sensitive information subject to HIPAA requirements Maintains confidentiality and follows least‑privilege and segregation‑of‑duties practices Equal Opportunity Employer The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. Pay Transparency The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. #J-18808-Ljbffr