Brand Manager - Hot Sauce (Houston)

We are partnering with an established Mexican condiment brand with strong consumer recognition and retail presence across Mexico as they prepare for a major U.S. launch in 2027. This is a rare ground-floor opportunity to lead the U.S. launch strategy for a heritage hot sauce brand positioned to compete directly with major players in the category.This is not an inherited brand plan — this is a true build-it role.The Brand Manager will own the full U.S. launch strategy, including positioning, go-to-market planning, marketing execution, and P&L ownership. This person will work closely with senior leadership across the U.S. and Mexico and will have the backing of an existing retail trade infrastructure, allowing them to focus on brand-building, consumer strategy, and launch execution.What You'll Own:Lead the full U.S. brand launch strategy from the ground up, with a target of achieving 5% market share within the first three yearsOwn positioning, go-to-market strategy, marketing planning, and execution for the U.S. marketManage full P&L responsibility from day oneDevelop a bicultural brand strategy that resonates with both the general U.S. market and Hispanic consumersPartner closely with senior leadership across U.S. and Mexico-based teamsCollaborate with retail trade execution partners supporting big-box and grocery channel expansionBuild a high-impact launch plan designed to compete in one of the fastest-growing flavor categories in U.S. CPGWhat We're Looking For:8–10 years of client-side CPG brand management experienceDirect experience launching a hot sauce product in the U.S. market is requiredProven experience executing a U.S. go-to-market launch from scratch with national reachFull P&L ownership in a current or prior roleAbility to operate both strategically and hands-on in a lean, fast-moving environmentDeep understanding of the U.S. Hispanic consumer and general market consumer dynamics100% bilingual in English and Spanish, with strong bicultural fluencyFamiliarity with U.S. big-box and grocery retailers such as HEB, Kroger, Walmart, Costco, and Whole FoodsWhy This Role Stands Out:Full ownership of a national U.S. launchHigh visibility with senior leadership across the U.S. and MexicoOpportunity to build the strategy, not inherit oneBacked by established retail execution infrastructureSmall, agile marketing team with fast decisions and limited corporate layersOpportunity to help scale a Mexican-heritage brand in a high-growth U.S. categoryThis is an ideal opportunity for a hands-on CPG brand leader who has successfully launched hot sauce in the U.S. market and is excited to build a national brand from the ground up.