Associate Manager, Social & Dgtl Sponsor Mktg

Associate Manager, Social and Digital Sponsor MarketingThe Associate Manager, Social and Digital Sponsor Marketing serves as the central marketer and integrator for corporate partnerships digital and social media initiatives. This integrated marketing role is responsible for organizing the end-to-end planning, coordination, execution and delivery of high-priority sponsor digital and social content across the organization. This role coordinates multi-department workflows and integration spanning calendars, reviews, approvals, reporting, and cross-functional communication to ensure social and digital content is strategic, on-brand, right for the sponsor, and delivered on time.This role will ensure sponsor content is thoughtfully planned, strategically aligned, and executed at a high level.The ideal candidate is a highly organized marketer with an understanding of the social media space and how digital platforms can be used across sponsor marketing. This role requires exceptional organization skills, an understanding of and appreciation for the commercial business that drives revenue, and confidence and attention to detail to guide internal teams and sponsors through brand-right content, dynamic timelines and layered approvals.This role is not a social content creation position.Essential FunctionsDigital and Social Marketing Sponsor PlanningServe as the primary marketing point of contact for sponsor-related social and digital programming, assisting in ideation and development of sponsor marketing assetsDrive value to corporate partners by building series that adhere to social and digital best practices, balancing optimized performance and sponsor needsIntegrate Corporate Partnership content into the broader social strategy, ensuring partner posts align with team priorities, fan sentiment, and organic content prioritiesEnsure contractual deliverables are translated into clear, executable social plansEducate account teams on platform best practices, performance benchmarks, Lakers brand standards, and social-first storytellingDay-to-Day Social and Digital Execution for Sponsor ProgramsCoordinate and implement daily sponsor marketing content, owning sponsored content calendar, timelines, asset tracking, approvals and publishingSubmit, prioritize and track social and digital sponsor requests on Wrike and across various trackers, ensuring clear documentation and statusManage and track multi-layer approval workflowsWrite copy and schedule sponsored content across social platforms, adhering to Lakers brand voice and sponsor requirementsDeliver monthly recap reporting across organic and partnership social performance, flagging trends, learnings, and opportunities to improve resultsOwn various administrative tasks related to social account management (e.g., inventory, security)Assist with sponsor shoots, events and game-day content, as directedResponsibilities subject to change based on organizational needs and direction from management.EducationBachelor's degree in marketing, advertising, communications, or related field; advanced or continuing education preferredPrevious ExperienceMinimum 2-4 years in marketing with experience managing sponsor assets and programsProven marketing experience with multi-stakeholder campaigns with layered approvals in dynamic environmentsDemonstrated ability to guide and persuade internal teams through digital marketing and social media best practicesKnowledge and experience publishing on social media platforms (Meta, TikTok, YouTube, X, Snapchat and more)Technology CapabilitiesProject Management Software (Wrike, Jira, Trello)Social and digital platform-native analytics and reporting toolsMicrosoft Office (Excel, PowerPoint, Outlook, SharePoint)Knowledge, Skills, AbilitiesUnderstanding of brand sponsorship and digital marketing assets for corporate partnersKnowledge of social media platforms and how brands and sponsors integrate across digital platformsExceptional organizational skills with the ability to manage multiple workstreams simultaneouslyClear communicator with a collaboration-first mind set, capable of educating non-social partners and aligning internal teamsDetail-oriented, solutions-oriented, and comfortable operating in a fast-paced, high-visibility dynamic environmentExperience with brands, sports, entertainment, or live events strongly preferredPhysical Demands: N/ALocation: El Segundo (offices M–F); downtown Los Angeles (Crypto.com Arena for Lakers home games); occasional off-site eventsTravel: Up to 10%Hours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours availability required, including evenings, weekends, and holidays.The pay range for this role is $70,000 - $80,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.