Senior Manager of Social, Influencer, PR and Partnerships

Senior Manager-Social Media, Influencer, PR and PartnershipsMedela LLC in McHenry ILwww.medela.comHybrid Work Schedule: On-site three days a week in McHenry IL, two days home officeSalary starting at $125K plus bonusWe're looking for a strategic, current, and hands-on marketing leader to shape how our consumer brand shows up in the world. As Senior Manager of Social, Influencer, PR and Partnerships, you'll lead the development and execution of integrated programs that drive brand visibility, cultural relevance, and demand.In this role, you will translate brand strategy into impactful external visibility and demand-driving programs across modern marketing channels-including current social, earned media, creator ecosystems, and strategic partnerships. You'll work cross-functionally to elevate brand presence, engage new audiences, and support commercial growth.This role sits at the intersection of brand storytelling, creator culture, and commerce-bringing our products to life across social platforms, earned media, influencer partnerships, and collaborations that reach and resonate with today's consumers.What You'll DoLead Social Strategy: Own and evolve our social media approach-defining channel strategy, content direction, and best practices to drive engagement and growthDrive PR & Earned Media: Partner with internal teams and agencies to amplify brand storytelling, secure media coverage, and manage reputationBuild Influencer & Creator Programs: Develop and scale a high-impact creator ecosystem-from campaign ideation to relationship management and performance trackingLaunch Strategic Partnerships: Identify and execute brand collaborations that expand reach, tap into new audiences, and build cultural relevanceConnect Brand to Commerce: Support influencer and affiliate initiatives that drive product awareness, education, and conversionCollaborate Cross-Functionally: Work closely with Brand, Product, Digital, and Sales teams to align campaigns with product launches and business prioritiesMeasure What Matters: Track performance across channels, generate insights, and continuously optimize for impactYou know today's influencers and content creativesWhat You Bring6-10 years of current experience in social media, PR, influencer marketing, partnerships, or brand communications-ideally within consumer products, retail, or lifestyle brandsDeep understanding of today's current social platforms, creator ecosystems, and digital media trendsStrong knowledge of today's current influencers and content creativesStrong analytical skills with experience in performance tracking and campaign measurementStrong experience with Socialbakers, Sprinklr, Meltwater, Canva, and FigmProven success building influencer/creator programs and securing earned media coverageExperience working across integrated marketing teams and managing external partners/agenciesAnalytical mindset with the ability to turn data into actionable insightsExcellent storytelling, communication, and project management skillsWhy This RoleOpportunity to shape a growing consumer brand's voice and presence across high-impact channelsWork at the forefront of influencer, social, and partnership-driven marketingHighly collaborative environment with visibility across brand and commercial leadershipComprehensive benefits plan401K with matchMoney Purchase Plan16-week Paid Parental LeaveGenerous PTO package, including 14 paid holidaysA great place to work!This is not a job description.If you are interested in this opportunity, we are looking forward to receiving your application.For this position we only consider direct applications and not recruiting firm/agency referrals - thank you for your understanding.As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.https://mandatoryview.com/?LicenceId=e7c44cfe-6946-4b77-9939-493d186ba760&ProductType=OnlineApplicant&SubType=PG