Social Media Specialist - Houston, TX

Position: Social Media Specialist Firm: Oak Harvest Financial Group Location: Houston, TX Overview: Oak Harvest Financial Group is seeking a full-time Social Media Specialist to join our Houston office. This role is responsible for managing and elevating our organic social media presence across multiple brand accounts while creating polished, on-brand content that strengthens awareness, trust, and engagement. The ideal candidate is a skilled content creator with a strong understanding of social media best practices, the ability to tailor content for each platform, and experience producing polished graphics and short-form video. Beyond managing core social media responsibilities, this role works closely with employees, clients, and prospects to capture educational insights and authentic, story-driven moments, interviewing and collaborating with internal teams to gather content that strengthens our digital presence and marketing assets. If you’re a proactive, creative, people-oriented professional who enjoys both strategy and hands-on production, we’d love to meet you. What you’ll do: Organic Social Media Management (Core Function) Manage daily organic posting across multiple Oak Harvest brand accounts Create platform-optimized content for LinkedIn, Facebook, Instagram, YouTube, and TikTok Build and oversee a monthly social content calendar aligned with marketing initiatives Write engaging captions tailored to each platform’s audience and best practices Apply modern social media strategy and organic growth techniques Monitor comments and messages, escalating sensitive inquiries per compliance guidelines Content Creation & Production Create polished, professional graphics using Canva, Adobe Express, or similar tools Edit high-quality short-form video content, including trimming, captions, aspect ratios, and visual refinement Ensure all content aligns with brand guidelines and reflects a cohesive, elevated aesthetic Use AI tools to enhance workflow for brainstorming and drafting while maintaining creative ownership Content Capture & Interview Facilitation Facilitate short, informal interviews with internal employees, clients, and prospects Help interviewees feel comfortable and confident on camera Motivate internal teams to participate in value-driven, educational content creation Capture behind-the-scenes moments, thought leadership, and compelling stories Attend local events to gather real-time footage and interviews Conversion Optimization Support Support marketing by using client images, interview clips, and internal footage to improve digital assets Enhance landing pages, emails, and website content by repurposing organic visuals Apply storytelling principles to increase audience trust and improve conversion potential Analytics & Collaboration Track organic performance metrics and prepare weekly/monthly insights Identify trends, opportunities, and content formats that drive engagement Collaborate cross-functionally with design, writing, video, advisors, and compliance teams What We’re Looking For: Experience & Expertise 2+ years managing organic social media for a brand (multi-account experience preferred) Strong working knowledge of platform best practices and content optimization Proven ability to create polished, on-brand graphics Demonstrated skill in editing professional-quality short-form video content Experience in a compliance-heavy environment (financial services preferred) People & Communication Skills Comfortable engaging with employees, clients, and prospects on camera Ability to motivate team members to participate in content initiatives Strong interpersonal skills with a warm, professional presence Confident facilitator who helps others shine, not the one delivering education Creative & Technical Skills Strong writing and storytelling abilities Clear understanding of brand voice, personas, and engagement strategy Familiarity with AI tools used to support workflow efficiency Ability to repurpose images and videos into high-performing digital assets Professional Requirements Full-time availability in the Houston office Ability to attend local events for content capture Highly organized, detail-oriented, and proactive Bonus Points: Experience specifically in financial services social media management Advanced video editing or graphic design skills Prior work with thought leadership or educational content Familiarity with Redtail CRM or similar industry tools What You’ll Get: Pay & Perks: Competitive compensation Health insurance with employer contribution 401k with match PTO and sick leave Opportunities for ongoing professional development Schedule: Full-time, in-office position Standard weekday hours; occasional attendance at local events may be required Presented by Advisor Talent Solutions Advisor Talent Solutions, part of the AE Management, LLC family of companies, supports independent advisor businesses with their hiring needs. We are not the employer for this position. If you are selected, your employer will be the hiring business. Our team is your main point of contact initially and will guide you through the application process. Learn more about our approach and services at advisortalentsolutions.com