VP of Marketing

Our CompanyAbyss Solutions is reinventing industrial asset management both above and underwater for step-change improvements in; asset life, maintenance cost, and reduction of failure risk. Think oil rigs, dam walls, ship hulls, any asset subject to deterioration in water and weather.We do so utilize extremely sophisticated, unique (and patented) Artificial Intelligence/ Machine Learning software together with a deep understanding of our customers’ asset integrity needs and processes. Creating a 3D ‘digital twin’ of customer assets. Using drones and Abyss analytics is just the beginning, Abyss comprehensively classifies the ‘state’ of the asset to identify exactly what maintenance is required, providing precise direction.Abyss is driving to fully automate the maintenance process, expanding applications and capabilities intoother verticals.Position SummaryThe Vice President of Marketing will lead the overall marketing strategy, brand positioning, and demand generation initiatives for the organization.The company does not currently have a marketing function and the candidate needs to have experience building a brand, team, strategy, and tactics from scratch.This role is responsible for driving growth, enhancing brand visibility, and ensuring alignment between marketing, sales, and business objectives. The VP of Marketing will oversee all marketing functions including digital, product marketing, communications, and customer engagement.Key ResponsibilitiesDevelop and execute a comprehensive marketing strategy aligned with business goals and revenue targetsLead brand positioning, messaging, and go-to-market strategies across all channelsDrive demand generation, lead acquisition, and customer retention initiativesOversee digital marketing, content, performance marketing, and social media strategiesCollaborate closely with Sales to optimize pipeline growth and conversion ratesManage marketing budgets, ROI tracking, and performance analyticsBuild, mentor, and lead a high-performing marketing teamIdentify market trends, customer insights, and competitive positioningStrengthen public relations, corporate communications, and thought leadershipEnsure consistent brand identity across all platforms and touchpointsPartner with product and customer success teams to enhance customer experiencePerson SpecificationProven ability to develop and execute high-impact marketing strategies that drive business growthMust have oil & gas Industry experienceStrong leadership skills with experience managing, mentoring, and scaling high-performing teamsExcellent strategic thinking with the ability to translate business goals into actionable plansData-driven mindset with strong analytical and problem-solving capabilitiesExceptional communication and presentation skills, with the ability to influence senior stakeholdersStrong collaboration skills with experience working cross-functionally (Sales, Product, Customer Success)Deep understanding of digital marketing, brand management, and demand generationExperience operating in global or multi-regional marketsHigh level of commercial awareness and business acumenResults-oriented with a strong sense of ownership and accountabilityAbility to thrive in a fast-paced, dynamic, and evolving environmentInnovative thinker with a proactive and solution-focused approachStrong organizational and decision-making skillsCustomer-centric mindset with a focus on delivering value and enhancing customer experienceHigh level of professionalism, integrity, and ethical standardsRole’s SpecificationBased in Houston but hybrid work scheduleQualificationBachelor’s degree in Marketing, Business Administration, or a related fieldMBA or relevant postgraduate qualification (preferred)10–15+ years of progressive experience in marketingMinimum 5+ years of experience in a senior leadership role (e.g., Head of Marketing, Director)