Sales Manager

The Sales Manager is responsible for leading and executing the company’s sales strategy while managing customer relationships, driving new business development, and overseeing the Sales & Account Management function in a small-frame plastics extrusion manufacturing environment. This role blends hands-on selling, team leadership, and strategic planning, ensuring sustainable growth, strong customer partnerships, and alignment between sales, production, and engineering operations. KEY RESPONSIBILITIES – Sales Leadership & Strategy Develop and execute sales strategies aligned with company growth objectives Establish sales goals, performance metrics, and revenue forecasts Analyze market trends, customer demand, and competitive positioning Support pricing strategies, margin targets, and quoting approvals Identify opportunities for expansion within existing markets and new industries Team Leadership & Development Lead, coach, and support Sales & Account Managers and sales support staff Set performance expectations and provide ongoing feedback and development Assist with recruiting, onboarding, and training of sales personnel Foster a customer-focused, solution-oriented sales culture Conduct regular sales meetings and performance reviews Customer & Account Management Maintain key customer relationships and manage strategic accounts Serve as escalation point for complex customer issues or negotiations Participate in major customer meetings, plant tours, and contract discussions Ensure consistent, professional communication with customers Drive customer retention, satisfaction, and long-term partnerships Business Development Identify and pursue new business opportunities and target accounts Promote company capabilities, extrusion processes, and value-added services Support RFQs, new product introductions, and long-term supply agreements Collaborate with Engineering and Production on feasibility and capacity planning Support customer trials, sampling, and approvals Cross-Functional Collaboration Work closely with Production, Engineering, Quality, and Shipping teams Communicate customer requirements, timelines, and expectations internally Support production launches, change management, and continuous improvement Align sales commitments with operational capacity and delivery performance Reporting & Administration Maintain accurate CRM data, sales pipelines, and customer documentation Prepare sales forecasts, reports, and leadership updates Track sales performance, margins, and customer trends Support budgeting and long-term strategic planning efforts 5+ years of B2B sales experience, preferably in manufacturing Prior leadership or supervisory experience required Plastics extrusion or industrial manufacturing experience strongly preferred Strong negotiation, communication, and relationship-building skills Ability to interpret technical drawings and specifications Proficiency with CRM, ERP, and Microsoft Office tools The Sales Manager is responsible for leading the company’s sales strategy, driving revenue growth, and managing customer relationships within a small-frame plastics extrusion manufacturing environment. This role oversees the Sales & Account Management function while actively supporting key accounts, new business development, and pricing strategy. The Sales Manager works closely with Production, Engineering, and Quality teams to ensure customer requirements align with operational capabilities. Success in this role requires a balance of strategic leadership, hands-on selling, and cross-functional collaboration. The position plays a critical role in expanding market presence and strengthening long-term customer partnerships.