Content Strategist

Our healthcare client is searching for a Content Strategist to work on journey-based content messaging for a consumer facing digital property. This role sits within the in-house Brand and Creative team and is responsible for shaping and executing a journey-based content strategy for a key audience-based marketing campaign. The Content Strategist will define how content supports distinct audience personas including prospects and members, mapping needs across the full lifecycle and translating them into a cohesive, scalable content experience.The role partners closely with marketing strategy, analytics, IT, Product, and cross-functional teams to ensure content not only aligns to user journeys but continuously improves performance across engagement, trust-building, and conversion outcomes.This role is fully remote, 40 hours per week for 4 months. Though remote, the client is currently only considering candidates in Pacific Time zone.Responsibilities:- Lead end-to-end content strategy and experience design for a guided enrollment experience and a supporting content hub- Define audience-first content journeys across key segments (e.g., prospects, members) of a complex audience- Establish content models, hub structure, and experience principles to enable scalable, reusable, and dynamic content delivery- Translate go-to-market objectives into actionable content plans, editorial roadmaps, and prioritization frameworks- Define measurement strategy, success metrics, and optimization approach tied to business outcomes (e.g., engagement, conversion, retention)- Lead cross-functional alignment across marketing, SEO, analytics, creative, and product stakeholders- Conduct content audits and inventories to assess existing performance, identify gaps, and inform prioritization- Partner with SEO and analytics teams to validate keyword strategy, evaluate performance, and continuously refine content plans- Define tagging, taxonomy, and metadata frameworks to enable dynamic content surfacing and personalization within the hubRequirements:- 5-7+ years of experience in digital content strategy, content marketing, or digital experience design- Demonstrated experience building content ecosystems or hubs, not just individual assets or campaign- Strategic and systems-oriented thinker - sees content as an interconnected experience, not isolated deliverables- Highly collaborative - builds strong partnerships across stakeholders, SMEs, and cross-functional teams- Outcome-driven - focused on measurable business impact, not just content output- Comfortable with ambiguity - able to define structure, frameworks, and direction where none exists- Strong communicator and influencer - able to clearly articulate recommendations and gain stakeholder alignment through compelling storytelling- Ownership mindset - proactively drives work forward, anticipates needs, and ensures execution quality end-to-end- Strong expertise in:- Audience journey mapping and lifecycle content planning- SEO-informed content strategy, including keyword and search intent alignment- Content audits, gap analysis, and editorial planning- Content architecture, tagging, and taxonomy design- Performance measurement and optimization frameworks- Experience working within CMS-driven environments and collaborating with cross-functional production teams- Ability to translate data and insights into clear recommendations and prioritized actions In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Email Your Resume In Word Tojscott@creativecircle.comLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : JS47-1987819 -- in the email subject line for your application to be considered.Jennifer Scott - Senior Solutions Delivery RecruiterFor Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.This job was first posted by Creative Circle on 05/26/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.This job was posted on 05/26/2026 and is open for 60 daysEverforth Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.Copyright © 2026 Everforth, Inc. All rights reserved.