Director of Marketing & Brand Strategy

About Homeboy IndustriesHomeboy Industries is the largest and most successful gang-intervention, reentry, and rehabilitation organization in the world. For more than three decades, Homeboy has worked to transform lives by providing formerly incarcerated and gang-involved individuals with comprehensive support—including employment, education, housing, healing services, and a community of kinship—so they can build a future grounded in dignity, purpose, and belonging.As Homeboy continues its significant growth—expanding its campus, housing initiatives, social enterprises, arts programming, youth reentry efforts, and global advocacy—the organization is seeking a senior marketing leader to steward and scale its brand, storytelling, and growth strategy.Position OverviewHomeboy Industries is seeking a Director of Marketing & Brand Strategy to serve as the organization’s senior leader for brand, marketing, and growth. This is a high-impact, highly visible role responsible for translating Homeboy’s mission, values, and lived experience into a cohesive, data-informed brand and marketing strategy that drives earned revenue, philanthropic growth, and long-term organizational sustainability.Reporting to the co-CEOs and working closely with the Founder and Executive Team, the Director will act as a strategic thought partner, ensuring that marketing is fully integrated into Homeboy’s social enterprise strategy, fundraising efforts, capital campaigns, and public presence.This role goes beyond storytelling and execution. The Director of Marketing & Brand Strategy is accountable for building systems, setting priorities, and aligning teams so that brand strategy directly advances mission impact and financial performance.Key ResponsibilitiesStrategic Leadership & GrowthServe as Homeboy’s senior brand and growth strategist, aligning marketing, communications, earned revenue, and fundraising into a unified growth platformDevelop and lead multi-year marketing strategies that support organizational priorities including social enterprises, comprehensive campaigns, campus expansion, housing, arts initiatives, and global advocacyPartner with the Executive Team to prioritize marketing investments, ensuring resources are aligned with highest-impact opportunitiesTranslate organizational strategy into clear go-to-market plans, positioning frameworks, and audience strategiesBrand Stewardship & StorytellingServe as the steward of the Homeboy brand, ensuring consistency, integrity, and excellence across all platforms and touchpointsLead ethical, dignity-centered storytelling practices that honor lived experience and reflect Homeboy’s values of kinship, healing, and justiceOversee development of brand architecture, messaging frameworks, and narrative strategies that resonate across diverse audiencesRevenue, Fundraising & Social Enterprise IntegrationDrive marketing strategies that directly support earned revenue growth across Homeboy’s social enterprises, including e-commerce and digital sales initiativesPartner with Development to design and execute integrated donor journeys, campaign strategies, and brand-driven fundraising initiativesSupport capital and comprehensive campaigns through audience segmentation, narrative development, and strategic communicationsDigital, Platform & Analytics LeadershipOversee Homeboy’s digital ecosystem, including website strategy, social platforms, CRM integration, and marketing automationBuild a data-informed marketing function that leverages analytics, audience insights, and performance measurement to guide decision-makingEstablish key performance indicators (KPIs) and regularly report on marketing effectiveness, ROI, and growth metrics to executive leadershipTeam & Organizational LeadershipBuild, lead, and mentor a high-performing marketing team spanning brand, content, digital, analytics, and project managementOversee partnerships with creative agencies, consultants, and vendors to ensure quality, alignment, and efficiencyStrengthen internal systems, workflows, and planning processes, including annual calendars and departmental budgetsFoster collaboration across departments, including Development, Social Enterprises, Programs, and CommunicationsPublic Presence & Organizational EngagementSupport and participate in major organizational events, including the annual gala, community events, and staff conveningsRepresent Homeboy Industries externally as needed, helping to build strategic partnerships and expand brand reachParticipate actively in leadership, planning, and budget meetings across the organizationQualifications & Experience10+ years of progressive leadership experience in marketing, brand strategy, or growth roles, with responsibility for organization-wide strategyDemonstrated success connecting brand and marketing strategies to revenue growth, fundraising outcomes, and long-term organizational impactExperience working across both nonprofit and for-profit or social enterprise environments strongly preferredProven ability to lead multidisciplinary teams and manage agency and consultant partnersStrong editorial judgment and storytelling expertise, with experience translating complex missions into compelling narrativesDeep understanding of digital marketing, audience segmentation, analytics, and performance measurementTrack record of acting as a strategic partner to senior leadership and boardsBachelor’s degree required; advanced degree (MBA or Master’s) preferred or equivalent experienceStrong alignment with Homeboy Industries’ mission and a demonstrated commitment to social justice, equity, and human dignityCompensation & BenefitsHomeboy Industries offers a competitive and generous salary and benefits package, including an industry-leading holiday and time-off policy.Pay Range 95k - 110k per annum Depending on ExperiencePowered by JazzHR4OqXSxCiqS