Manager, Brand Marketing Mainline

Title: Manager, Brand Marketing - Call of Duty MainlineReporting To: Director of Brand MarketingDepartment: Brand MarketingLocation: Santa Monica, CAYour MissionAs Brand Marketing Manager, you are responsible for driving brand outcomes across a defined portfolio of initiatives within the Call of Duty Mainline business. This role operates beyond single-campaign execution. You are accountable for aligning, sequencing, and prioritizing multiple interconnected marketing efforts to ensure cohesive brand impact, operational clarity, and sustained franchise health.You will lead cross-functional stakeholders and external agency partners to deliver integrated go-to-market programs at scale. Success in this role requires strong judgment, trade-off management, and the ability to balance short-term launch execution with long-term brand strategy. This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may evolve to meet business needs.What You Will DoOwn brand performance outcomes across a defined set of initiatives (e.g., major launch beats, seasonal programs, live-service cycles, or multi-channel ecosystems)Ensure alignment and prioritization across concurrent marketing effortsTranslate franchise strategy into coordinated, integrated execution frameworksDrive clarity on sequencing, timing, and cross-functional dependenciesScope is defined by scale and complexity of initiatives, not by fixed SKU ownershipLead integrated GTM strategy for major launches or cross-channel programs within scopeMake informed trade-offs across audience targeting, channel mix, timing, and investmentAnticipate risks and adjust plans proactively in dynamic market conditionsEstablish launch standards and expectations for readiness and deliveryMake decisions impacting multiple initiatives and stakeholder groupsBalance competing priorities across Creative, Media, Retail, CRM, and Live-Service effortsResolve cross-functional alignment challenges impacting timelines or messagingOperate within approved budget guardrails while influencing allocation decisionsLead stakeholder alignment across Development Studios, Creative, Media, Retail, Sales, and OperationsProvide direction in ambiguous or high-pressure launch environmentsEnsure messaging consistency and brand integrity across channelsServe as a point of accountability for initiative-level brand executionOwn day-to-day management of external creative partnersDefine strategic briefs and provide directional feedback aligned to brand objectivesEvaluate agency scopes and investment trade-offsEnsure deliverables meet strategic and quality standardsTalent & Operating Contribution: Depending on team structure, this role may directly manage brand marketing professionals OR lead cross-functional pods without formal reporting lines.In both cases, the role is expected to scale impact through direction, clarity, and prioritization, improve marketing operating rhythm and collaboration, and contribute to process and workflow optimization across initiatives.Minimum QualificationsBachelor's degree or relevant experience6–8+ years of experience in brand marketing, integrated campaign leadership, or agency account leadershipDemonstrated ownership of multi-channel marketing initiatives beyond execution supportExperience leading large-scale GTM programs across TV, digital, social, retail, CRM, and live-service environmentsStrong judgment in managing trade-offs across timelines, channels, and stakeholdersProven ability to influence cross-functional teams without formal authorityPassion for gaming and strong understanding of current industry trendsVideo game industry experience preferred but not required.RewardsWe provide a suite of benefits that promote physical, emotional and financial well-being for every employee. Subject to eligibility requirements, the Company offers comprehensive benefits including:Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance401(k) with Company match, tuition reimbursement, charitable donation matchingPaid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leaveMental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and othersIf the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistanceEligibility to participate in these benefits may vary for part-time and temporary full-time employees and interns with the Company.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.J-18808-Ljbffr