Hotel Director of Sales - FULL TIME

Join One of Northern Indiana's Leading Hospitality Groups ***This position is for our four Elkhart hotels*** As one of the premier hospitality groups in Northern Indiana, we are proud of our rapid growth and strong reputation for excellence in guest service and team development. We own and operate Marriott, Hilton, and IHG Brands. With multiple properties and new locations on the horizon, we are expanding quickly—and so are the opportunities for our team members. Our newest acquisitions include two hotels in the Kentucky market and two in Mishawaka! If you have a heart for service, a passion for hospitality, and a drive to grow, you’ll feel right at home with us. We believe in promoting from within, recognizing potential, and investing in our people. Here, you’re not just filling a role—you’re building a career with a company that values your contributions and is committed to your success. Job Summary: The Director of Sales at is responsible for leading the sales and marketing efforts for the hotel to achieve revenue goals and expand the customer base. This role involves strategic planning, business development, key account management, and overseeing the sales team. The Director of Sales will collaborate closely with other hotel departments to ensure a seamless guest experience while driving revenue through direct sales efforts, relationship-building, and promotional activities. Key Responsibilities: Sales Strategy & Planning: Develop and implement a comprehensive sales strategy to maximize hotel revenue and market share. Identify and target new business opportunities, focusing on both individual and group sales segments. Monitor industry trends, competitors, and market conditions to inform sales strategies and maintain a competitive edge. Work with senior management to align sales goals with overall hotel objectives and corporate strategy. Business Development & Key Account Management: Build and maintain strong relationships with key clients, including corporate clients, travel agencies, event planners, and government accounts. Secure new business through direct sales efforts, networking, and cold calling. Conduct client meetings, presentations, and site visits to promote hotel facilities and services. Develop tailored proposals and negotiate contracts to close business, ensuring optimal terms for the hotel and clients. Team Leadership & Development: Lead and manage the hotel’s sales team, providing guidance, support, and performance management. Set clear sales targets and goals for the team, monitoring progress and adjusting strategies as needed. Train and develop the sales team, enhancing their skills in sales techniques, customer relationship management, and hotel offerings. Foster a high-performance culture by motivating and inspiring the sales team to achieve sales targets and exceed expectations. Revenue Management & Budgeting: Collaborate with the Revenue Management team to ensure the hotel’s pricing strategies align with sales goals and market conditions. Participate in the development of the hotel’s annual sales budget, tracking sales performance against budgeted targets. Monitor and report on sales results, providing regular updates to senior management on key performance metrics and progress toward sales goals. Marketing & Promotion: Work with the Marketing team to develop and execute promotional campaigns and strategies that support the hotel’s sales objectives. Coordinate with internal teams to ensure that the hotel’s brand and value proposition are consistently communicated in all marketing materials. Organize and oversee participation in trade shows, industry events, and networking opportunities to increase brand visibility and generate new leads. Client Relations & Customer Service: Ensure excellent customer service throughout the sales process, from initial contact through to the successful conclusion of a sale. Work closely with the Operations team to ensure that client expectations are met and that events and group bookings run smoothly. Address any client concerns or issues that arise before, during, or after their stay, ensuring a positive experience and long-term loyalty. Reporting & Analysis: Track and analyze sales performance and client feedback, using data to refine strategies and improve performance. Prepare regular sales reports, including revenue forecasts, sales activity, and performance metrics, for senior management. Analyze sales trends and adjust sales tactics as necessary to meet or exceed goals. Qualifications: Education & Experience: Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field. Minimum of 5-7 years of sales experience, with at least 3 years in a leadership role within the hotel or hospitality industry. Proven track record of achieving sales targets and driving revenue growth in a competitive market. Experience managing a sales team and collaborating with cross-functional departments. Skills & Knowledge: Strong knowledge of sales principles, techniques, and tools, particularly in the hospitality industry. Excellent negotiation, communication, and interpersonal skills, with the ability to build strong relationships with clients and colleagues. Proficient in sales and CRM software, as well as Microsoft Office Suite. Solid understanding of revenue management, pricing strategies, and budgeting processes. Ability to analyze data and use it to inform decision-making and sales strategies. Personal Characteristics: Strong leadership and team management abilities, with a motivational and results-driven approach. Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment. Customer-focused mindset with a passion for delivering exceptional guest experiences. Creative problem-solver with strong organizational and time-management skills. Flexible and adaptable, with a proactive attitude towards changes in the market and business environment. Physical Demands: Ability to sit, stand, and walk for extended periods. Some travel may be required for client meetings, industry events, and conferences. Occasional lifting of materials and documents up to 25 pounds. JSK Hospitality is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.