Regional Account Manager

Job Title: Regional Sales ManagerTerritory: Central Region Full-Time | RemotePosition SummaryThe Regional Sales Manager is responsible for leading Our clients’ branded Rice portfolio across assigned Central Region customers. This role serves as our client's strategic business partner with customers and broker partners, accountable for delivering revenue, profit, and market share through disciplined execution, fact-based selling, and strong leadership.The Regional Sales Manager will lead account strategy, broker management, forecasting, trade investment, and category initiatives while serving as the primary liaison between customers, and brokers. This position reports to the Senior Director of Sales and requires regular travel within the Central Region geography. Key ResponsibilitiesCustomer & Account LeadershipAchieve annual sales, volume, market share, and profitability objectives through execution of account plans and brand strategies.Lead customer business development activities, including category reviews, new item presentations, contract negotiations, and sales calls.Own the account planning process and lead periodic customer business reviews.Build and maintain strong working relationships with customers, broker partners, and internal HQ teams.Strategic Planning & AnalyticsPartner with senior sales and internal leadership to develop strategic and tactical plans for the Central Region.Utilize syndicated data (Circana/Nielsen) and other fact-based selling tools to develop insights and recommendations.Lead customer category review process, including assortment, pricing, promotion, and shelving decisions. Provide category leadership and market insights in collaboration with marketing and category management teams.Monitor competitive activity and consumer trends and communicate relevant insights internally.Trade, Pricing & Financial ManagementDevelop and manage annual trade fund budgets within assigned trade rates.Create and execute trade promotion and shopper marketing plans designed to drive velocity and improve ROI.Analyze promotional performance and recommend actions to improve trade efficiency.Review retail pricing to ensure alignment with company objectives and execute corrective actions as needed.Manage the financial impact of sales decisions while operating within established budgets.Forecasting, Reporting & ExecutionTrack shipments, POS consumption, and performance versus plan on a weekly and monthly basis.Identify and communicate gaps and opportunities with recommended solutions to senior sales leadership.Manage monthly forecasts for both base and promotional volume.Ensure accuracy of customer contracts, pricing, and administrative data entered by broker teams into internal and external systems.Broker & Cross-Functional LeadershipLead broker relationships, including annual broker reviews, performance management, and development planning.Manage through indirect relationships to ensure strong execution and customer support.Lead cross-functional collaboration with supply chain, marketing, category management, and finance teams to ensure alignment and service excellence.Market & Store ExecutionConduct periodic market and store-level audits to evaluate execution and identify improvement opportunities.Maintain regular retailer store visits across the assigned territory.QualificationsBachelor’s Degree required (Business or Marketing preferred)10+ years of experience in CPG sales, regional or national account management, category management, and/or trade managementPrior broker management experience required Success-Driven AttributesStrong leadership skills with a results-oriented and entrepreneurial mindsetExcellent negotiation, influencing, and presentation capabilitiesAdvanced analytical and fact-based selling skillsHigh proficiency in Excel and PowerPointExperience leveraging syndicated data (Circana, Nielsen)Strong organizational, planning, and project management skillsClear and effective written and verbal communicationSolid understanding of supply chain principles and consumer trendsDetail-oriented with strong execution and follow-throughTravel RequirementCentral Region travel: approximately 30–50%, including customer and store visits