Digital Marketing Manager | Full-Time | Regions Arena

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.OverviewThe Digital Marketing Manager is responsible for owning and executing the digital marketing strategy across Oak View Group's Mobile, Alabama properties. This role manages the venues' full digital footprint-including email marketing, social media, websites, and digital content-to drive ticket sales, grow audience engagement, and strengthen brand presence.This role pays an annual salary of $55,000-$65,000Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)This position will remain open until May 8, 2026.ResponsibilitiesOwn and manage the full digital footprint for OVG's Mobile, Alabama properties, including email marketing, social media channels, venue websites, and other digital assetsDevelop and execute digital marketing campaigns that support concerts, shows, and events, with a strong focus on driving ticket sales and audience growthLead email marketing strategy and execution through Ticketmaster CRM tools, including campaign creation, segmentation, and list growth initiativesBuild, deploy, and maintain email templates and automated campaigns to support on-sale announcements, event reminders, and promotional initiativesManage organic social media strategy, including content planning, scheduling, publishing, and real-time engagement during key eventsDevelop and maintain a consistent brand voice across all digital platforms while tailoring messaging to specific venues, events, and audiencesOversee venue website content management systems (CMS), ensuring accurate, timely updates for event listings, on-sales, promotions, and venue informationCollaborate with promoters, tour marketers, and internal teams to ensure digital campaigns align with tour requirements and overall marketing strategiesCapture and curate engaging digital content throughout the year, including event-day content, behind-the-scenes moments, and promotional assetsAnalyze digital performance metrics across email, social, and web platforms, and adjust strategies based on insights, trends, and campaign performanceCollaborate with internal teams to support digital activations tied to promotional partnerships and venue initiativesResearch and stay current on digital marketing trends, platform updates, and best practices within live entertainment and venue marketingSupport marketing team with artist on-site experience through activations and creative interactionsSupport cross-promotional opportunities across Mobile properties as neededServe as on-site marketing representative for designated events, supporting real-time digital coverage and promotional needsAssist with additional marketing projects and duties as assignedOther duties and responsibilities as assigned.Qualifications4-year degree preferredMarketing experience-minimum of 3-5 years in digital marketing, email marketing, or related rolesExperience in live entertainment, venue marketing, sports, or hospitality preferredAbility to prioritize and meet deadlinesExcellent organizational skills and attention to detailPower user of social media tools with a solid understanding of how to drive consumer engagement within online social networksBachelor's degree from an accredited college or university or equivalent work experiencesAbility to work nights, all events, weekends, events and holidays as requiredMinimal Travel (Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint and MS Outlook)Proficiency in Adobe Creative Cloud applicationsKnowledge of website designKnowledge of CRM softwareDemonstrated skills in graphic design