Conversion Rate Optimization Manager
Overview:
In this role, you will lead the trial nurture and activation for the SolarWinds Database portfolio, transforming free trial users into active evaluators and eventual customers. You'll operate at the intersection of marketing, product, and sales in a fast-paced, analytical environment. The role emphasizes data-driven experimentation to optimize the full funnel from trial to purchase. You'll partner with cross-functional teams to deliver high-value content and effective conversion programs, with a focus on scalable growth and measurable impact.
Responsibilities:
- Own the Trial Lifecycle with a full-funnel lifecycle strategy
- Segment trial users by usage and behavior to drive personalized activation
- Create conversion-oriented content with product and content teams
- Design and implement A/B tests across the trial journey (landing pages, signup flows, pricing pages, in-app CTAs)
- Develop and test trial extension strategies for high-potential users
- Collaborate with Sales to define conversion points and enable timely follow-ups with engaged trials
- Own KPIs such as Trial Conversion Rate, Trial Duration, CAC, Trial Abandonment, feature Adoption RateEnsure data fidelity and robust tracking across CRM, MA, and product analytics platforms
- Analyze GA4, Adobe, Pendo data and qualitative insights to identify drop-offs and growth hypotheses
Key requirements:
- 5+ years in Growth Marketing, Demand Generation, or similar in B2B SaaS/enterprise software
- Proven track record of optimizing free trial, free tool, or demo funnels and increasing conversion rates
- Technical fluency with Marketing Automation/CRM tools (Outreach, Marketo, Salesforce)
- Experience with Product Analytics tools (Pendo, Amplitude, Mixpanel)
- Experience with A/B testing tools (Optimizely, VWO)
- Experience with Landing Page tools (Hushly, Mutiny)
- Experience with ad platforms (Google, Bing, 6Sense, LinkedIn)
- Strong data interpretation and dashboarding skills (GA4, Tableau)
- Knowledge of the Database buyer persona preferred but not mandatorydata-drivencollaborativehypothesis-driven
- Marketing Automation/CRM: Outreach, Marketo, Salesforce
- Product Analytics: Pendo, Amplitude, MixpanelA/B Testing Tools: Optimizely, VWO