Product Marketing Manager, AdTech/Programmatic (Remote)

There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's “an itch you're looking to scratch.” Whatever the reason, ask yourself the following questions:Do you want to join a company that takes pride in the work they do?Do you want to work for a company that helps you navigate your career and invests in your development?Is having an open and transparent leadership team important to you in your next role?If you answered yes to the above questions, you are in luck… PulsePoint is hiring!A bit about us:PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.Product Marketing ManagerYou will help shape the product marketing function at a rapidly growing company serving healthcare marketers across agencies, pharmaceutical and medical device brands, and broader healthcare organizations. In this role, you will drive adoption and retention of PulsePoint’s programmatic and analytics solutions through clear positioning, differentiated messaging, and an impactful go-to-market strategy. Partnering cross-functionally with Product, Sales, and Marketing, you will enhance customer experience, strengthen sales enablement, and deliver actionable competitive insights.This will be a great fit for you if:You are intellectually curious about the intersection of healthcare and technologyYou proactively ask questions and dig deeper to uncover insightsYou are detail-oriented and take pride in delivering high-impact workYou thrive in fast-paced environments and can reprioritize as business needs shiftYou enjoy launching new products and improving the customer experienceYou are a natural storyteller and presenter who can simplify complex concepts for diverse audiencesWhat you'll be doing:Act as the voice of the customer/end-user by partnering closely with Sales and Trading teams to uncover insights, shape ICPs, and identify market opportunitiesLead product and feature launches from positioning through enablement, ensuring teams are confident and market-readyTurn platform capabilities and performance insights into clear, compelling stories that drive adoptionDevelop high-impact sales materials (decks, one-pagers, case studies, playbooks) that highlight differentiation and best practicesUse data, competitive insights, and AI tools to continuously refine messaging, improve go-to-market strategy, and support revenue growthWhat we want you to bring to the table:5+ years of product marketing experience within a B2B technology companyStrong understanding of programmatic advertising and/or digital media strategyExperience as a trader, campaign manager, buyer, or DSP/platform user is a strong plusHealthcare or pharma media experience preferred (agency or in-house)Comfort using AI tools and productivity platforms (e.g., Jira, Trello, Claude, Gemini, etc)Proven ability to translate complex technical concepts into clear, compelling messagingWhat we’ll give to you:Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance401(k) MatchGenerous paid vacation and sick timePaid parental leave & adoption assistanceAnnual tuition assistanceBetter Yourself Wellness programGroup volunteer opportunities and fun eventsCommuting subsidy and commuter benefitsA referral bonus program -- we love hiring referrals here at PulsePointNote that this role is hybrid in our Newark, NJ office (283-299 Market Street, 4th Floor, Newark, NJ 07102) And there’s a lot more!Selection Process:Initial phone screen (30 mins)Hiring Manager video call (30 mins)Product Marketing, Product/Platform leader video call (30 mins each)Take-Home Assignment presented to a group panel video call (60 min)Target salary range: $115-127k base salary + 11.5-12k target annual bonus based on company and individual performanceWebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.