Paid Media Specialist

Paid Media Specialist Duration: 6 Month Contract (Possible extension)Location: 100% Remote (Client located in Oakland, CA)Job DescriptionPartnered with leads to manage a $XM budget across paid channels, acquiring new sellers for the company’s products and global audiencesCollaborated on strategy, execution, and optimization for campaigns spanning SEM, Paid Social, Affiliate, and additional performance channelsContributed to quarterly testing roadmaps and tactical plans to achieve internal KPIs across channelsCoordinated with internal stakeholders on channel performance, driving alignment on creative, product, landing page tests, and audience strategyOversaw weekly and monthly reporting of campaign metrics, goals, and other KPIs for multiple paid media programsUtilized data-driven testing processes to validate hypotheses and recommend performance optimizations, including campaign structure, audience segmentation, creative testing, landing page optimization, and bid managementResearched industry trends, platform updates, and competitive analysis to inform performance marketing strategyBuilt and enhanced acquisition programs through partnership with Analytics, Data Science, Product, Creative, and partner teamsSkills Requirements3+ years of performance marketing experience managing paid media campaigns with a $XM budget across channels such as Paid Search, Shopping Performance Max, Paid Social, or AffiliateSkilled in building strategies and identifying opportunities to scale growth and exceed KPI targetsExperience managing campaigns across major advertising and partner platforms: strategy, planning, execution, and testing to improve performance marketing metricsFamiliarity with platforms: Google Ads, Microsoft Ads, Meta, TikTok, affiliate networks, and various campaign management tools (a plus)Strong written and verbal communication skills; ability to communicate effectively with leadership and cross-functional partnersPassion for marketing and ongoing learning in the industry and platform updatesRelevant platform certifications (a plus)EducationTechnical Degree or related work experience.You will receive the following benefitsMedical Insurance & Health Savings Account (HSA)401(k)Paid Sick Time LeavePre-tax Commuter BenefitMotion Recruitment provides IT Staffing Solutions (Contract, Contract-to-Hire, and Direct Hire) in major North American markets. Our unique expertise in today’s highest-demand tech skill sets, paired with our deep networks and knowledge of our local technology markets, results in an exemplary track record with candidates and clients.