Senior Marketing Strategist - Full-Time Contract

Ironmark is a strategic, tech-enabled marketing partner that helps complex, multi-location and enterprise brands simplify their marketing ecosystem and drive measurable business growth. We combine data, technology, and human insight to develop integrated marketing strategies that connect brand, media, and customer experience, bridging the gap in the convergence of physical and digital marketing.The Senior Marketing Strategist defines the strategic direction for client engagements—leading research, uncovering insights, and developing clear, actionable strategies that drive business outcomes.This Individual Is Responsible ForTranslating complex business challenges into sharp, insight-driven marketing strategiesEstablishing a clear point of view on where and how brands should competeDeveloping strategic narratives, recommendations, and briefs that guide creative, media, and digital executionThis role serves as the strategic lead across client engagements, partnering with account leadership, creative, and execution teams to ensure all work is grounded in a clear strategic foundation. This is a client-facing role requiring the ability to quickly synthesize complex industries, identify core challenges, and act as a trusted advisor.Important note: this role is not responsible for project management or execution oversight, but for setting the strategic direction that enables those teams to succeed.ResponsibilitiesStrategy Development & Insight GenerationLead end-to-end strategy development, including research, audits, and opportunity identificationSynthesize qualitative and quantitative data into insights on customer behavior, motivations, and barriersIdentify root business problems (not just marketing symptoms) and define strategic approachesDevelop clear POVs that guide decisions across channels, creative, and customer experienceResearch & AnalysisConduct And Synthesize Research IncludingCompetitive and category analysisMarket dynamics and whitespace identificationAudience segmentation and behavioral insightsCustomer journey and experience mappingTranslate research into implications, not just findingsStrategic Narrative & PlanningTranslate insights into compelling strategic narratives and actionable recommendationsDevelop integrated marketing strategies, including:Go-to-market approachesAudience and messaging frameworksCustomer journey mapping12–24 month growth roadmapsDefine channel strategies and investment frameworks (not just “channel mix”)Ensure all strategies are grounded in clear hypotheses and business outcomesBrief Development & Performance AnalysisDevelop high-quality strategic, creative, and channel briefs that enable effective executionProvide direction through clear documentation and frameworks—not day-to-day oversightPartner with Creative to ensure messaging and execution are rooted in insightPartner with Digital Execution to interpret performance data to identify patterns, validate hypotheses, and inform future strategyNew Business & Growth SupportSupport new business efforts by conducting light audits, opportunity assessments, and strategic POVsContribute to pitch narratives that connect client business challenges to Ironmark’s capabilitiesHelp position Ironmark as a strategic partner, not just an execution vendorRequirementsBachelor’s degree in Marketing, Communications, Business, or a related field.5–8+ years of experience in marketing strategy, brand strategy, or integrated marketing roles (agency or client-side)Demonstrated ability to develop insight-driven strategies, not just manage channelsExperience translating business challenges + goals into clear marketing approaches, narratives and actionable multi-channel plansStrong ability to synthesize complex information into simple, compelling recommendationsStrong experience guiding execution teams and providing strategic direction across channels.Experience developing audience personas, conducting market research, and performing competitive analyses.Strategic thinking, problem framing, insight generation and synthesisCommunication, storytelling (written + verbal), curiosity and intellectual rigorAbility to influence without direct authorityExcellent communication, presentation, and stakeholder management skills.Strong ability to manage multiple priorities in a fast-paced environment.Ability to build structured marketing plans, including go-to-market strategies and long-term campaign roadmaps in the following channels:Email marketingSocial media (organic and paid) Programmatic/display advertisingPPC / Search Content marketing (including message architecture building, data-backed persona building, etc.Ideal Additional Experience (Preferred, Not Required)Experience in pharmaceutical and/or healthcare marketingExperience working with enterprise-level clients and complex marketing ecosystemsDemonstrated ability to use AI as a thinking partner—enhancing speed and depth of analysis—while maintaining strong independent judgment and strategic rigor