Manager, Product II

Date: Feb 2, 2026 Job Requisition ID: 4259 Company: Hanesbrands Inc Location: Winston-Salem, NC, US, 27101 HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders. Overview As a Product Marketing & Management Manager, you will be responsible for leading key growth initiatives within the omnichannel Intimates business. You will drive the strategy, development, and successful launch of innovative products that meet consumer needs across key channels and align with the company's business objectives. This role requires a strong combination of strategic thinking, assortment planning, and channel management expertise. The ideal candidate will have a strong track record of successfully managing and growing a product portfolio, as well as the ability to collaborate effectively with cross-functional teams. Responsibilities Offering strategy Responsible for product line planning and assortment strategies for the Maidenform business to drive market share, sales and profit, while managing inventory KPI’s Assist market analysis and research activities to generate actionable consumer insights to support and inform strategic decision making related to the assortment (ie: product offerings, packaging, PDP presentation, pricing, positioning etc.) Monitor the market and competitive landscape across channels to identify trends and opportunities across key product categories Track and report selling performance of the assortment to provide insights-driven recommendations and opportunities Garment/product design and development Provide briefs and frameworks which give clear product direction and information to development and design partners Collaborate with Commercial Operations & Design C2C calendar to ensure timeline adherence and track progress against key calendar milestones Manage and contribute to efforts related to systems set ups and execution Sell to the customer Responsible for building and delivering impactful sales/customer presentations, both internally and externally to key retailers/partners Work as a lead with Sales on sell-in, preparing data-driven collateral for key customer accounts Plan production/produce the range Collaborates cross-functionally with multiple teams to ensure launch & inventory plans are executed on time with specific attention to seasonal newness, product updates and new program concepts Drive inventory management activities with focus on managing metrics including sku count, inventory dollars, turns, and GMROI Sell to the consumer Analyze consumer needs, preferences, and shopping behaviors to help drive development and channel decisions Own sampling and photoshoot activities to deliver impactful and brand-right digital assets Work cross-functionally to develop packaging and copy to communicate consumer-led features and benefits Operating planning & Financial management Drives analysis of wholesale pricing strategies and cost analysis Assists in managing operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met Assists in managing the lifecycle management of product assortments Contributes to managing MAP budgets and invoice coding Partners with sales, finance, supply chain to meet sales and profit goals for the business Minimum Education/ Experience Bachelor’s degree with 7+ years relevant work experience OR Master’s degree with 5+ years experience in a related field. Preferred Education/Experience Masters degree in marketing or brand management. Specific Skills or Experience Required Bachelor’s degree required; MBA degree preferred 7+ years of merchandise planning, marketing, or retail management/direct to consumer experience Experience building and executing product marketing plans within a cross functional team Experience in leveraging consumer data to drive sales growth and business opportunities Experience growing businesses within ecommerce channels; social commerce experience a plus Strategic mindset and ability to effectively communicate opportunities internally and externally Ability to conduct varied types of analyses to inform decision making Demonstrated ability to creatively adapt to change Comfortable taking initiative and driving to clarity in ambiguous environments Job Specific Competencies Strong strategic thinking and problem-solving abilities, with a data-driven approach to decision-making Experience in of assortment management methodologies, frameworks, and best practices Strong analytical skills and conceptual creative ability Strong written/verbal communication and presentation skills Ability to define and improve operating processes as business needs evolve Demonstrated ability to translate consumer needs and market trends into actionable product strategies and plans Strategic thinker who recognizes opportunities and can influence decision makers to move to execution using both quantitative and qualitative research Core Competencies Data Fluency Written/verbal communication and listening. Strong interpersonal and relationship skills Teamwork and collaboration Results orientation Adaptability Core Values Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward. Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success. Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place. Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential. To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status. Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by Telephone: 877.999.5553 or Email: HBI_TA@hanes.com. EOE/AA: Minorities/Females/Veterans/Disabled. Nearest Major Market: Winston-Salem Job Segment: Supply Chain Manager, Product Marketing, Marketing Manager, Brand Manager, Branding, Operations, Marketing