Media Strategist

Role SummaryThe Media Strategy & Planning Lead is a senior, cross-channel role accountable for shaping and delivering holistic media strategies across paid media ecosystems, including ONP, OFP, and QPs. This role owns the media strategy lifecycle end to end—from intake and planning through launch readiness—while ensuring tight alignment across internal teams, agency partners, and execution workflows.As the central owner of media strategy, this role sets direction, drives integration, and ensures media plans are directly connected to broader business and go-to-market objectives.What You'll DoAct as the primary owner and point of contact for integrated media strategy and channel planning, partnering closely with internal stakeholders and external agenciesDefine the strategic approach for media investment using business goals, audience insights, channel performance, and market conditionsProvide strategic guidance upstream, influencing media thinking and ensuring plans ladder into larger marketing and GTM strategiesTranslate quantitative and qualitative insights into audience strategies, channel recommendations, and optimization plansCollaborate cross-functionally with Marketing, Marketing Data Science, Insights, Creative, Global Media teams, and agency partners to deliver cohesive programsEvaluate campaign performance against success metrics, synthesize insights, and deliver clear optimization and reporting recommendationsServe as a trusted media expert and advisor to senior stakeholders across functionsCore ResponsibilitiesDevelop integrated, multi-channel media strategies aligned to marketing and business prioritiesPartner with Marketing and MDS teams to define objectives, budgets, target audiences, and KPIsLead agency briefings across ONP and OFP, providing strategic context and clarity on expectationsEnsure strategic consistency across channels while enabling flexibility for testing and optimizationCreate comprehensive cross-channel media plans across ONP, OFP, and QPs in collaboration with internal teams and agency partners (e.g., DEPT/Spark)Assess media partners and platforms against key criteria such as scalability, regional relevance, measurability, and performance impactDrive partner, platform, and creative approach selection, including test-and-learn roadmapsOwn planning timelines and proactively communicate status, risks, and updates to stakeholdersMaintain overall accountability for campaign setup readiness, including trafficking, QA, and handoffs (with execution managed by agency partners)Coordinate closely with creative teams, media agencies, and MDS to ensure readiness across assets, tracking, and measurementProvide strategic and tactical context to Campaign Managers and Campaign Operations teamsPartner with Campaign Ops to ensure seamless execution and issue resolutionServe as the central media liaison across marketing, creative, analytics, and agency partnersPresent media strategies and plans, align cross-functional stakeholders, and secure approvals when requiredBuild strong working relationships that enable collaboration, clarity, and accountabilityPartner on campaign briefs and strategic framingReview pacing, performance, and campaign health updatesIncorporate analyst insights into pre-launch optimizationParticipate in regular feedback loops and post-campaign reviewsCollaborate on QA findings and execution readinessCo-create learning agendas and experimentation frameworksPartner on audience segmentation, sizing, and measurement strategyIntegrate real-time dashboards and analytics into planning and optimizationAlign on reporting standards, KPIs, and insight generationParticipate in joint readouts to inform future planningCoordinate on account setup, access, and compliance requirementsSurface operational risks, bottlenecks, and process improvementsLead troubleshooting and escalation for campaign execution issuesManage ad account infrastructure, permissions, and platform dependenciesOwn escalation paths tied to ads, BLS, and platform-related constraintsAbout INSPYR SolutionsTechnology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. 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