Social Content Creator & Strategist

Social Content Creator & Strategist Location: Remote Type: Contractor (Part-Time, ~20h/week, with potential to scale) Reports To: Project Manager & Production LeadWe're hiring a Social Content Creator & Strategist with a strong editorial sense and working knowledge of short-form video content across TikTok, Instagram Reels, YouTube Shorts, LinkedIn, X/Twitter, and Substack.This role requires someone deeply connected to U.S. social culture, news cycles, and creator-driven content, someone who knows what's trending, what's worth talking about, and how to translate a thought leader's voice into engaging content across platforms.You'll be expected to lead content ideation, develop editorial direction, and shape storytelling across multi-format deliverables, working from raw material like podcast clips, Zoom calls, archival speeches, and Substack essays.You're not just an executor; you'll help define how the brand shows up across platforms, ensuring content is relevant, timely, and strategically aligned.Key Responsibilities Short-Form Video Content Direction Develop strategic short-form video concepts for TikTok, Instagram Reels, YouTube Shorts, and LinkedInUse raw or archival footage (Zoom, interviews, speeches, etc.) to map out video ideas and formatsProvide clear editorial direction and references to guide editors, including hooks, pacing, captions, and toneEnsure edits feel native to the platform and reflect current visual and cultural trendsSocial Media Trend Awareness & Content Repurposing Stay up to date with platform trends, audio trends, editing styles, and viral formats.Propose new video ideas, hooks, and transitions inspired by current social media culture.Identify ways to repurpose long-form content (Substack posts, podcasts, live sessions) into short-form clips, carousels, or quote graphicsAdapt and remix existing content (from podcasts, speaking engagements, or social posts) into fresh formats for TikTok, Reels, and carousels.Writes core copy and hooks; collaborates with Marketing Assistant on captions and variations.Write original hooks and concepts; collaborate with the Marketing Assistant on captions, threads, and platform distributionAnalyze competitor content and suggest improvements or new approaches.Analyze what other thought leaders are doing, identifying whitespace and opportunities to differentiateContent Strategy & Editorial Cohesion Leads the editorial tone across content formats in collaboration with the Producer and brand strategist, ensuring consistency in voice and message aligned to the client's audience.Translate brand pillars (e.g. Founder Mode, Diaspora Mindset, Progressive Capitalism) into weekly content themes and multi-platform ideasCreate structure around idea-to-content flow from Substack essays to POV clips, carousels, and social postsEnsure consistent voice, tone, and storytelling across all platforms.Platform Growth & Content Optimization Review content performance and share insights on what's working or needs iteration.Collaborate with the team to refine tone, hooks, or angles to maximize impact across each platform.Recommend ways to optimize video structure, captions, and publishing timing based on analytics or platform shifts.Contribute ideas around how AI tools and automation could streamline the creative workflow and content ideation process.Workflow & Delivery Use ClickUp to manage all content ideas and track statusDeliver clean, organized creative briefs, video references, and visual examples to editorsApply revisions and updates quickly and clearlyCommunicate proactively with the internal team to align on deliverables and timelinesKey Performance Indicators (KPIs) Delivery of content aligned with brand voice and editorial strategyExecution of weekly content calendar with trend-aware, high-quality deliverablesStrong contributions to brainstorms and strategic ideationGrowth in platform engagement and content performanceCohesive storytelling and tone across formats and platformsEfficient communication and handoff process with editors and creative collaboratorsAbility to manage and deliver a healthy mix of evergreen, reactive, and archival-based content weeklyWhat You Bring Required Skills & Experience 2+ years working on social-first content strategies across platforms (TikTok, IG, LinkedIn, Twitter, YouTube)Working knowledge of short-form editing and what makes a video performStrong storytelling instincts and understanding of editorial tone and timingAbility to repurpose long-form formats (essays, interviews, podcasts) into digestible, high-performing short-form contentUp-to-date with platform trends, meme culture, and U.S. news cyclesFamiliarity with creator economy voices and how to build a thought-leadership brandConfident in writing hooks, video references, content scripts, and caption directionClear communicator who works well with production teams and creativesEnglish fluency requiredPreferred Qualifications Experience working with digital creators, founders, or influencersExperience developing content in collaboration with marketing teamsFamiliarity with CapCut, Descript, mobile editing apps, Frame.ioUnderstanding of how to connect Substack, LinkedIn, and Instagram in a cohesive strategySpanish fluency is a plusWhy This Role Is Important You'll help shape the social presence of mission-driven founders and organizations, combining editing craft with cultural fluency to create impactful, trend-aware content.What to Expect: Our Application Process We respect your time and aim for clarity. Here's how it works:Apply through ClickUpComplete a short assignment via TestGorillaInterview with Recruitment & Ops CoordinatorSecond interview or role assessmentFinal interview with Founder & CEOWelcome to Trolley!Steps may vary slightly depending on the role we'll guide you through it!About Us Who We Are Trolley is a fast-growing creative operations company delivering high-impact digital and marketing solutions. We collaborate with high-profile clients to strategize, produce, and optimize compelling content that drives engagement, brand visibility, and business growth. Our creative team functions as a fully integrated power-house, combining strategy, design, production, and performance analysis to deliver world-class results.AI Mindset & Continuous Innovation Our team works with an AI-first mindset, and we look for people who are genuinely excited about using technology to make their work faster, smarter, and more creative. Everyone at Trolley integrates AI into their daily work, and we expect new team members to contribute to this culture of curiosity, experimentation, and continuous improvement. AI evolves every day. New tools and capabilities are constantly emerging, and as a team, we're learning in real time, testing, exploring, and figuring out what actually moves our work forward. This requires people who are naturally curious, who enjoy experimenting, and who aren't afraid to try new approaches to improve how we operate. We value people who:Use AI to support research, organization, content development, and problem-solvingStay open to learning new tools and proactively share discoveries with the teamLook for ways to simplify workflows and increase efficiency without sacrificing qualityUse AI thoughtfully, keeping brand voice, strategy, and context at the centerCollaborate with the team to strengthen our internal systems and creative output through informed AI usageOur long-term vision is clear