Social Media Marketing Manager

Position : Social Media ManagerLocation : New York, NY – HybridDuration : Long termMandatory Skills : Content Workflow Management, E2E Media Supply ChainResponsibilities Craft data-driven social strategies for campaigns through platform native creative and ongoing fan engagement Build and maintain social content calendars per title in AirTable covering both launch campaigns and always on publishing across TikTok Instagram Facebook X and YouTube Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships Consistently refine and optimize content and formats based on social insights and evolving best practices Ideate talent based and footage based content that ladders up to overall campaign creative and work alongside producers and editors through production and postproduction process Interface with talent and Executive Producers as needed to present creative ideas shoot concepts and social strategy Collaborate closely with Paramount teams across Marketing Creative Publicity etc Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution Oversee the paid social creative delivery and approvals process ensuring all content is on-brand platform optimized and delivered on time Lead and mentor Coordinators on day-to-day publishing execution and creative developmentBasic Qualifications 5 years of experience in social media digital marketing television and/or entertainment Demonstrated track record of developing and executing innovative social digital marketing campaigns Familiarity with tools and tactics used to build fan communities Proficiency in social content development execution and best practices across TikTok Instagram Facebook YouTube and XAdditional QualificationsDeep knowledge of existing and emerging social platforms Strong project management skills with the ability to manage multiple titles and timelines simultaneously Excellent written and verbal communication and presentation skills Understanding of scripted television production and the content marketing lifecycle A cooperative team focused approach with strong cross functional collaboration instincts Experience with AirTable or comparable asset management tools Comfortable with MS Office suite Google suite and Slack Bachelors degree or equivalent experience