Media & Entertainment Digital Marketer

Job Requisition ID #25WD94304Position OverviewWe are seeking a Digital Marketing Manager to support the digital-led go-to-market (GTM) program for the Autodesk Flow Studio education strategy. This individual will own and execute digital programs and projects designed to increase awareness, adoption, and monthly active users (MAUs) of Autodesk Flow Studio among university students and educators.You will own the data-informed digital content strategy, manage agencies, paid/organic tactics to optimize the user funnel, and implement AI-powered marketing approaches at scale. You thrive in a fast-paced, high-growth environment where experimentation, rapid learning, and urgency are essential.This role is ideal for a digital marketer with experience growing consumer adoption and usage through performance-oriented digital content, web, social, and influencer programs.ResponsibilitiesExecute the Education team’s digital marketing strategy for Flow Studio to drive rapid growth of new student/educator adoption and monthly active usersBuild and execute full-funnel, digital-first tactics across web, email, in-product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insightsManage education web pages to optimize customer journeys for self-service adoption and ongoing usagePartner closely with cross-functional Autodesk teams including technical marketing, SEO, industry, product, brand, social, GTM programsAlign plans with key program milestones, integrate feedback loops from student ambassador focus groupsDrive an organic social strategy that resonates with student creators/animaters/VFX/game designers, leveraging trends, short-form video, and user-generated contentDevelop and inform world-class digital content (blogs, social, short form videos, emails, web pages, tutorials) that drive Flow Studio’s brand awareness and MAU goalsPartner with student ambassador programs, creator communities, and influencers to expand reach and generate authentic content that resonates with student creators/animaters/VFX/game designers Manage agencies to develop best-in-class digital and social content, execute paid media tests across search, social, and displayImplement experimentation frameworks to rapidly identify winning formats, channels, and content typesLeverage performance dashboards and reporting to track leading and lagging metrics and identify optimization opportunitiesExperience using AI tools to optimize content and workflow automation—and show measurable ROI from these toolsA strong understanding of AIO and SEO strategies to generate organic awareness that resonates with our student creator audience and drives adoptionMinimum Qualifications5+ years of experience in digital marketing, growth marketing, or performance and consumer marketingProven success increasing product adoption and MAUs through multi-channel digital acquisition strategiesHands-on expertise with organic social growth, content development, SEO, AIO, paid media, email/web automation, and CRM toolsExperience leveraging platforms favored by student and creator communities (e.g., TikTok, YouTube, Instagram, Reddit) to build awareness and accelerate digital adoptionDemonstrated ability to manage agencies & internal partners to deliver high-quality, high-velocity outputProficiency with AI marketing tools (prompting, content creation, segmentation, keyword modeling, automation) and ability to demonstrate value/ROIStrong analytical skills, with experience using dashboards to optimize based on KPI performanceAbility to thrive in a fast-pace environment, balancing experimentation with urgency and business impactExcellent communication, creative problem-solving, and project management skillsExperience using Airtable, Canva, Contentful, Pendo a plusPreferred QualificationsExperience marketing to university students, especially in education technology, consumer, or SaaSExperience in media and entertainment marketing, creator economy marketing, or digital content creationUnderstanding of Gen Z creator behaviors, influencer dynamics, and AI-driven storytellingA portfolio of digital work that demonstrates innovative adoption strategies and measurable growth outcomesA passion for building something new—Flow Studio is in a high-growth phase, and you are energized by fast learning cycles and experimentationLearn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!Salary transparencySalary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $78,000 and $139,150. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Diversity & BelongingWe take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belongingAre you an existing contractor or consultant with Autodesk? 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