Paid Media Lead

Job OverviewIRA Financial is seeking a Paid Media Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across paid search, paid social, affiliate, and other digital advertising channels to drive qualified customer acquisition and revenue growth.This is a highly execution-oriented position for a data-driven marketer who thrives in the details, tests aggressively, and understands how to scale performance within regulated financial services environments.Job Structure DetailsRemote Option AvailableFull Time, Exempt/SalaryBenefitsHealth, Dental, Vision Insurance401(k) Employer Contribution of 4%Health Savings Account (H.S.A.) Employer ContributionPaid Time Off and Volunteer Time OffParental LeaveResponsibilities & Duties Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI Actively manage budgets, bids, targeting, testing, and funnel optimization daily Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers Analyze performance data to identify insights, trends, and opportunities for scale Own attribution, reporting, and performance dashboards; clearly communicate results to leadership Ensure campaigns align with compliance, disclosures, and brand guidelines Identify and test new growth channels, platforms, and acquisition opportunities Continuously improve acquisition efficiency, lead quality, and downstream conversion performanceQualifications & RequirementsBachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience)5+ years’ experience in growth marketing or performance marketing, with deep hands-on paid media management experienceProven track record of scaling paid acquisition campaigns with measurable ROIStrong expertise in Google Ads, Meta Ads, and other paid media channelsExperience managing meaningful paid media budgets with accountability for performanceStrong analytical skills with comfort working in GA4, ad platform dashboards, and reporting toolsExperience with conversion rate optimization (CRO) and funnel optimizationAbility to balance strategy with execution – you’re comfortable being both the owner and operatorStrong communication skills and the ability to collaborate cross-functionallyFamiliarity with marketing automation and CRM platforms (Salesforce preferred)#hc246453