Social Media Marketing Specialist

Company Description Pingtree is an all-in-one marketing platform dedicated to simplifying and optimizing customer acquisition. By enhancing ad creation and website interactions, Pingtree delivers seamless user experiences while monitoring and refining the customer journey in real time. Focused on innovation, the company is building cutting-edge marketing acquisition technology to solve complex and scalable media strategies. At Pingtree, the mission is to make marketing more effective and impactful for businesses. Role Description This full-time, on-site role in Boca Raton, FL, is for a Social Media Marketing Specialist. The specialist will be responsible for managing social media campaigns, creating engaging content, analyzing social media metrics, and developing strategies to grow the company's online presence. Collaboration with the broader marketing team to align social media efforts with overall digital marketing goals is a key aspect of this role. Qualifications Expertise in Social Media Marketing and Social Media Content CreationProficiency in Digital Marketing and general Marketing strategiesStrong Communication skills, both written and verbal, to effectively connect with diverse audiencesAnalytical skills to track performance metrics and optimize campaignsAbility to work collaboratively within a teamFamiliarity with social media tools and platforms is a plusBachelor’s degree in Marketing, Communications, or a related field preferred