Manager, Precision

Company description Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media. Overview The Manager, Precision owns strategic planning and campaign execution for a fast-paced QSR client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio, and implement campaigns with the support of Programmatic Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong inner drive to contribute. Responsibilities Support digital and programmatic strategies by clearly communicating campaign performance, insights, and the rationale behind tactical optimizations Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations Serve as a hands-on owner of campaign activation, optimization, and reporting within a fast-paced account environment Support client relationships through strong programmatic execution, clear communication, and reliable follow-through Assist with proposal development and planning support for new or expanding client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch Partner closely with Analytics teams to produce weekly performance reporting, insights, and optimization recommendations tied back to campaign strategy Communicate performance updates, optimization insights, and emerging opportunities to internal stakeholders and clients Work with media partners to ensure accurate platform implementation Troubleshoot issues on all pre-production and live campaigns Oversee campaign QA process Support billing processes, including auditing and bill/pay actualization when applicable Delegate tasks and provide day-to-day guidance to analysts and offshore team members to support campaign execution Attend client meetings, as needed Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance Qualifications 3+ years of hands-on experience in programmatic bid management, campaign execution, or digital media operations Strong working expertise in DV360 is required; experience with The Trade Desk is a plus Demonstrated understanding of core programmatic concepts (e.g., CPMs, pacing, optimization levers, audience targeting) Client facing experience with the ability to identify risks and effectively manage through issues Understanding of traditional and interactive media planning elements Advanced Excel proficiency (Pivot Tables, VLOOKUP's) Experience pulling, analyzing, and interpreting performance data directly from DSPs Strong analytical thinking and mathematical skills Excellent communication and writing skills Strong project management skills & desire to contribute to a team Hands on Experience: The Trade Desk, DV360 (must), MediaOcean, Prisma Collaborative, positive, and self-starter mindset with a strong desire to learn and grow within programmatic media Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $84,000 - $95,000 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. All your information will be kept confidential according to EEO guidelines. LI-JE2