VP, Growth Marketing

At Havenly Brands, we're building this generation's premier destination for all things home. Alongside our award winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, Inside, and St.Frank. Our family of brands is growing and we're looking for amazing people to join us on this journey!Havenly Brands is looking for a VP, Growth Marketing to own the full growth engine across our portfolio of seven home brands. This is a senior leadership role reporting directly to the CCO, sitting at the intersection of acquisition strategy, lifecycle marketing, data, and product. You'll set the vision for how we grow - efficiently, sustainably, and at scale - and you'll build and lead the team that executes it.What you'll ownOverall growth strategy across all seven Havenly Brands properties - acquisition, retention, and lifecycle - setting short and long term plans against volume and efficiency targetsFull P&L accountability for marketing-driven acquisition: CPA, ROAS, payback period, and LTV targets across the portfolioFull ownership of digital acquisition channels - paid search, paid social, YouTube, display, and offline channels including print (catalog, direct mail) and CTVR&D and testing budget: you set the strategy, allocate the budget, measure the results, and scale the tests that work with a rigorous approach to incrementally testing, holdout methodology, and media mix modelingA team of five to six performance/acquisition marketers (led day-to-day by the Director, Growth Marketing) and three to four lifecycle/CRM marketersCross-functional leadership working closely with our Senior Director of Brand, Head of Creative, Head of Product, Engineering, Finance and Data & AnalyticsReporting to the CCO and contributing to leadership team decisions on brand investment, channel mix, ROAS targets, and portfolio prioritizationWhat you'll driveA clear, defensible point of view on where growth comes from (by brand, by channel, by customer segment, by funnel stage) and the roadmap to get therePlanning - partnering with Finance on forecasting decisions to establish brand-level budgets and sales targetsIncrementally testing and measurement infrastructure in partnership with dataLifecycle and CRM programs that materially improve acquisition, retention, repeat purchase, and LTV across the portfolioAn AI-forward team culture: deploying Claude, platform AI tools, and emerging capabilities to compress time-to-insight and scale output without scaling headcountStrong connective tissue between growth marketing and product, brand, and creative: you're a collaborator, understand competing priorities and POVs and get to alignmentA high-performance team: you recruit well, develop people, and build a culture where accountability and learning coexistWhat you'll bring10+ years in growth or performance marketing, with at least 3-4 years in a VP or equivalent leadership roleDemonstrated success owning acquisition and retention across a multi-brand or complex multi-product environment. You've managed against competing priorities and driven resultsDeep fluency in attribution and measurement: you have strong opinions on incrementally, holdouts, and the limits of last-click, platform data, and MTA, and you've built or overseen testing programs to drive efficiency and growth resultsDeep hands-on experience in paid search and paid social, and offline channels (print, CTV)Past ownership of a complex lifecycle marketing program: multi-brand, multi-channel, multi-stageExperience owning a significant ($30-50M+) marketing budget and making hard allocation decisions balancing scale and efficiency goalsA proven track record building and leading teams of eight or more across both acquisition and lifecycle functionsStrong cross-functional leadership: you've worked closely with product, brand, creative, and data teams and made those partnerships produce impressive resultsAI fluency that goes beyond tools: you think about how AI changes the workflow, the org, and the strategyDTC e-commerce background required; multi-brand portfolio experience strongly preferredComfort operating with Snowflake, Rockerbox, GA4, or equivalent MTA and analytics infrastructureAbout youYou think in systems: you see how acquisition, retention, creative, brand, and product connect, and you optimize across themYou're a strong leader and an even stronger developer of people. Your team performs for you because you've invested in themYou're opinionated about measurement and you're not afraid to push back on metrics that don't hold upYou've operated in high-growth and efficiency modesYou're energized by a portfolio environment: multiple brands, multiple funnels, multiple goals is a feature, not a bugYou're a doer at heart: you're comfortable in the platforms and the data, not just the strategyYou lead with data but make decisions: you don't hide behind analysisYou're customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving resultsYou're a strong communicator and systems thinker, translating data/technical insights into actions that are communicated and implemented from executive level to coordinatorsOur total rewards package includes competitive compensation, PTO, volunteer days off, health benefits (medical, dental, vision and disability), 401(k) with match, and paid parental leave. Additionally, we offer design services, furniture discounts, and anniversary merchandise credits.Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full-time basis.