Senior Retail Trade Manager

A company is looking for a Senior Retail Trade Manager to oversee in-store strategy and execution for retail growth. Key Responsibilities Orchestrate seasonal and product launch Go-to-Market calendars in alignment with retail partners Act as the primary marketing liaison for key retail accounts, pitching promotional programs and marketing plans Collaborate with cross-functional teams to analyze sell-through data and optimize trade marketing strategies Required Qualifications Strong background in marketing, retail, and visual merchandising 6+ years of experience in trade marketing or retail marketing Proven ability to manage retail account relationships and develop tailored promotional programs Experience with in-store marketing and retail audit processes Fluency in omnichannel retail marketing and budget management experience