(Paid Media / Performance Marketing)

Multiple Openings - (Paid Media Manager) & (Paid Media Specialist)OverviewA rapidly growing digital marketing organization is seeking a Digital Media Strategist to support and execute performance-driven campaigns across paid channels. This role sits at the intersection of data, strategy, and execution focused on driving measurable outcomes including conversions, revenue, and return on ad spend (ROAS).This is an opportunity to work across a diverse portfolio of clients, leveraging data insights and testing methodologies to optimize campaign performance while collaborating with cross-functional teams.Company DescriptionCruzader Advanced Recruiting Solutions is a hybrid recruitment partner specializing in both professional and executive-level hiring. With a proven methodology, we seamlessly balance high-volume recruitment for professional roles and customized executive searches. Our expertise lies in connecting organizations with innovative and strategic professionals who drive growth and create industry impact. Through a personalized approach, we deliver top-tier talent in areas like digital strategy, brand leadership, and operations. Our mission is to provide organizations with the right talent to thrive in a competitive market.Role DescriptionThese are full-time, hybrid, Paid Media/Performance Marketing roles based in Long Island City, Queens NY. These roles involves overseeing media planning and purchasing, developing and executing marketing campaigns, conducting thorough market and trend research, and optimizing campaigns across various media platforms to deliver outstanding performance. Collaborating with cross-functional teams, you will develop strategies that drive engagement, maximize ROI, and align with organizational goals.Key ResponsibilitiesManage and optimize paid media campaigns across platforms such as Meta and Google AdsAnalyze performance data to drive actionable insights and continuous improvementExecute A/B testing strategies and apply learnings to campaign optimizationDevelop and maintain KPI dashboards and performance reports across channelsPartner with internal teams to align marketing strategies with client business goalsCommunicate performance updates and recommendations to stakeholdersProvide creative and copy recommendations based on campaign performanceSupport and mentor junior team members as neededQualifications1–2+ years of hands-on digital marketing experience, specifically in paid mediaExperience managing campaigns focused on conversions, revenue, or ROASProficiency with platforms such as Meta Ads Manager and/or Google AdsStrong analytical mindset with experience interpreting performance dataWorking knowledge of Excel (pivot tables, conditional logic, VLOOKUPs)Strong communication skills (written and verbal)Ability to operate in a fast-paced, deadline-driven environmentBachelor’s degree or equivalent experience preferredPaid Media Manager (Performance Marketing)OverviewA growing digital marketing organization is seeking a Paid Media Manager to lead and optimize integrated performance marketing campaigns across search, social, and programmatic channels. This role blends hands-on execution with team leadership and client engagement, focused on delivering measurable outcomes across SEM and paid social environments.Key ResponsibilitiesLead execution and optimization of paid media campaigns across Google Ads (Search, Shopping, YouTube) and paid social (Meta, TikTok)Oversee integrated, cross-channel campaigns including search, social, display, and programmaticManage and mentor a small team of digital marketing strategists or buyersAnalyze campaign performance data and provide actionable insights to improve ROI and efficiencyMaintain strong client relationships, ensuring alignment with business goals and performance expectationsCollaborate with cross-functional and global teams to align on strategy and executionStay hands-on within platforms to ensure campaign quality, pacing, and performanceContinuously improve internal workflows and campaign processesQualifications3+ years of hands-on experience managing paid media campaigns (Google Ads, Search Ads 360, Meta Ads Manager)Strong background in SEM (Search, Shopping, YouTube) and paid socialExperience managing or mentoring team membersAgency experience strongly preferredProven ability to manage cross-channel digital campaignsStrong analytical skills with the ability to translate data into strategyExcellent communication and client-facing skillsFamiliarity with tools such as Google Analytics and related platformsBachelor’s degree or equivalent experience preferredCompensation & BenefitsCompetitive base salary (commensurate with experience)Performance-driven growth opportunityComprehensive benefits packageHybrid work flexibilityProfessional development support